BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 6200 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.
Join us in shaping the future at our location in Cologne as a
Senior Brand Manager Retail Marketing Europe (m/f/d)
YOUR RESPONSIBILITIES:
* Lead the rollout of shop-in-shop, partner retail and soft shop formats by managing the entire process from concept to execution
* Ensure brand consistency, timely delivery and budget adherence
* Close cooperation with internal teams, e.g. Sales and Brand, as well as key stakeholders
* Oversee external agencies and take full ownership of budgets to ensure cost-efficient high-quality results
* Drive continuous improvement by integrating sustainable design practices, staying ahead of retail trends and developing innovative, consumer-centric solutions
* Provide regular updates to senior management to ensure strategic alignment
YOUR EXPERIENCE AND COMPETENCIES:
* Minimum of 5 years of experience in retail marketing, preferably in the lifestyle or fashion industry
* High expertise in production and working with wholesale partners, incl. strong network of agencies
* Team-first mindset with a collaborative approach to work cross-functional
* Excellent communication skills in English with the confidence to present ideas clearly to stakeholders at all levels - other languages are a plus
* Strong multitasking and time management skills to handle multiple projects simultaneously and deliver high-quality results
* Extensive MS Office competencies
* Willingness to travel across Europe
WE OFFER:
BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. Our Talent Acquisition team is looking forward to receiving your online application!