Job Summary:
">
">
* We are seeking a highly skilled Digital Marketing Strategist to lead and support our online marketing efforts. The ideal candidate will develop and execute multi-channel campaigns, manage website content, and drive SEO/SEM strategies to boost visibility and traffic.
">
Main Responsibilities:
">
">
* Plan, execute, and monitor digital marketing campaigns across channels such as Google Ads, social media, email, and display advertising.
">
* Maintain and update the company website using CMS tools.
">
* Manage and optimize SEO/SEM strategies to improve organic search visibility and web traffic.
">
* Write and brief SEO-optimized news articles and blog posts.
">
* Identify relevant keywords and search terms.
">
* Edit meta tags, headers, and alt texts; optimize content for keywords and search engine friendliness.
">
* Monitor and analyze content and SEO/SEA performance, providing actionable recommendations.
">
* Develop strategies to gain high-quality backlinks.
">
* Optimize site structure for search engine visibility; improve page speed and mobile performance.
">
* Co-manage our Google Ads campaigns and track performance using various tools.
">
">
Requirements:
">
">
* Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
">
* 2+ years of experience in digital marketing or a similar role.
">
* Solid knowledge of SEO/SEA, with hands-on experience using tools like Google Analytics, Google Ads, Bing Ads, and Google Search Console.
">
* Proficient in graphic design tools (e.g., Adobe Creative Suite, Canva) and CMS platforms—ideally WordPress.
">
* Familiarity with email marketing and automation tools (e.g., Mailchimp, HubSpot, Salesforce).
">
* Strong analytical and reporting skills.
">
* Excellent communication skills and attention to detail.
">
* Creative mindset and the ability to work independently as well as part of a team.
">
* Excellent command of, and high proficiency in, spoken and written English and German.
">
">
Language Skills:
">
Fluent in both English and German, with excellent verbal and written communication skills.
">
About Us:
">
We are a leading provider of innovative payment solutions, dedicated to delivering exceptional results to our clients.