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Global consumer lead (m/f/d)

Nürnberg
Bionorica
Inserat online seit: Veröffentlicht vor 12 Std.
Beschreibung

Nature offers increasing opportunities. Grow with us.Bionorica, with approximately 2200 employees worldwide, is the German market leader for pharmacy-only herbal medicines. For over 90 years, we have been unlocking the secrets of nature by combining the knowledge of traditional medicinal plant therapy with the forward-looking results of scientific research.\ "Phytoneering\" is the formula of our success with which we have been on a growth course for years. In this way, we open up new markets with innovative, highly effective herbal medicines.For our location in Neumarkt (Oberpfalz), we are looking for a:Global Consumer Lead (m/f/d) We are looking for a committed and creative Global Consumer Lead to join our global marketing team. In this key position, you will be responsible for developing and implementing innovative strategies based on the needs and desires of our consumers / patients.These are the tasks for this position:Responsibility for portfolio, innovation, and consumer insights: close collaboration with local marketing and sales functions to ensure a consistent brand experienceDeveloping and implementing a strategy that centers consumer needs at the heart of our innovation processesEnsuring that our products are available to our customers anytime and anywhereFocus on TV commercials and other relevant channels to maximize brand presenceDevelopment and implementation of global marketing strategies based on comprehensive market and consumer analyses to increase brand awareness and loyaltyMonitoring existing products and innovation management for the successful market launch of new productsUsing market analyses and technological trends to identify new business opportunitiesConducting analyses to gain deeper insights into the needs and behaviors of our consumersThese are the requirements you should meet:Graduated in marketing, business administration, or a comparable qualificationSeveral years of experience in consumer insights and media are a prerequisite; ideally, you also have in-depth knowledge of innovation management or product development, preferably in the consumer goods industryStrong analytical skills and experience in performing market analysesCreativity and strategic thinking to develop innovative solutionsTeam-oriented approach with excellent communication skills in German and EnglishWhat we offer:A globally operating, family-owned company with a commitment to social responsibilityFlexible working time models and home office options to support work-life balanceResponsible fields of activity with a qualified induction as well as a performance-related remuneration with attractive social benefits and company pension schemeExciting prospects in a globally growing company with a wide range of professional and personal development opportunitiesContact:Are you open to new opportunities? Then take your chance. Please apply through our online application form. We look forward to meeting you!Join us!Contact person Bionorica SE Human Resources Theresa Frankwww.Bionorica.De

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