As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.
Job Title: Digital Marketing Specialist
Location: Frankfurt am Main, Germany
Company: BYD Automotive GmbH
About BYD
Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.
BYD Automotive GmbH is a leading global electric vehicle manufacturer specializing in innovative, sustainable mobility solutions. As part of the BYD Group, the company focuses on developing cutting-edge electric cars, integrating advanced technology with eco-friendly design to drive the future of transportation.
Key Responsibilities:
o Develop and implement performance-driven digital strategies to increase website traffic and optimize user conversion.
o Plan, execute, and optimize biddable media campaigns across platforms such as Google Ads, Meta, and Bing, using data-informed keyword targeting and bid management.
o Manage programmatic advertising initiatives to efficiently reach defined target audiences at scale.
o Drive SEO strategy by improving site structure, metadata, keyword content, and backlink profiles to boost organic visibility.
o Continuously optimize website performance, focusing on speed, mobile responsiveness, and user experience to enhance lead generation and conversion rates.
o Monitor campaign performance using analytics tools and provide actionable insights to improve effectiveness and ROI.
Requirements:
* Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
* At least 5–6 years of hands-on experience in digital marketing, with a strong focus on SEO and paid media.
* Proficient in managing campaigns across Google Ads, Meta (Facebook/Instagram), and Bing Ads.
* Solid understanding of programmatic advertising platforms and audience targeting strategies.
* Strong knowledge of SEO best practices, analytics tools (e.g., Google Analytics, Search Console), and web optimization techniques.
* Experience with CMS systems and a good eye for UX/UI and conversion rate optimization (CRO).
* Fluency in English and German is required.
Why Join Us?
o Opportunity to work in a dynamic and innovative industry.
o Competitive salary and benefits.
o Exposure to global automotive trends and strategies.
o A collaborative team environment that fosters professional growth.