As a Marketing Manager you will play a pivotal role in driving our brands success by strategically planning and creating impactful content customizing campaigns for target audiences enhancing marketing strategies managing email and event initiatives collaborating across departments producing high-quality marketing materials and coordinating with external partners.
Strategic planning and content creation: You will develop and create key digital content along the customer journey to effectively generate demand and leads.
Targeted content customisation : You adapt content specifically for target customers and ensure its distribution via optimal touchpoints including social media and search engine advertising.
Further development of marketing strategies: You are actively involved in the further development of our marketing strategies and the positioning of our brand.
Email marketing: Event management: You work closely with various specialist departments to precisely address target groups and implement sales-promoting marketing campaigns.
Content creation: You create or procure content for brochures flyers texts as well as image and video material
Management of external partners: You have a degree in marketing communications journalism or a comparable field.
You have at least 2 years of professional experience and feel at home in the field of content or creative marketing.
Ideally you have industry experience in software or in an agency environment and bring knowledge in B2B marketing.
You are proficient in the conception and application of content marketing strategies and have a good sense of storytelling and target audience communication.
You are competent in using marketing tools such as CMS (Wordpress) and CRM tools (Hubspot)
You are fluent in both German and English at a C2 level.
Work on cutting-edge marketplace and software solutions that impact the entire logistics industry.
~ Become part of a dynamic international team where senior management brings extensive experience from the corporate and startup world.
~Enjoy a high degree of creative freedom and decision-making power supported by an attractive benefits package including:
~ Flexible home office: Work in our modern offices or fully remotely
~ Subsidized Germany ticket or Givve-Card
~ Bike leasing programs
~ Professional development budget for your career growth
~ Two great team events per year
The freight tech scale-up Rail-Flow with over 170 employees is revolutionising efficiency and access to rail freight and intermodal transport. The innovative Rail-Flow-platform offers customised solutions such as marketplace collaboration CRM and transport management tools that optimise all processes along the rail logistics value chain.
By speeding up processes and increasing the competitiveness of rail transport Rail-Flow makes a decisive contribution to shifting transport from road to rail and thus to reducing CO2 emissions. Employment Type : Full-Time