Digital Marketing Specialist
Entity: Daikin Middle East Job Category: Marketing Location:
Dubai, Dubai, AE
Job Requisition ID: 2855
Daikin Middle East & Africa FZE is a subsidiary of Daikin Industries Ltd. and the leading provider of heating, cooling, ventilation, air purification, and refrigeration technology. The company designs, manufactures and brings to market a broad portfolio of equipment, as well as tailor-made solutions for residential, commercial, and industrial purposes in Europe, Middle East, and Africa (EMEA). To date, Daikin EMEA has over 12 000 employees across more than 59 consolidated subsidiaries. It has 12 major manufacturing facilities based in Belgium, the Czech Republic, Germany, Italy, Spain, Turkey, Austria, and the UK. Our aim is to drive sustainable and effective solutions, sparking a good climate for the generations to come. And all this can only be achieved because of our People.
About the role:
This opportunity is suitable for an experienced, hands-on digital marketing specialist responsible for driving and optimizing digital performance across all key platforms (social media, websites, search, and online campaigns) across the MEA region.
The role focuses on ensuring that all digital activities deliver measurable results, maximizing traffic quality, improving user journeys, and converting visitors into qualified leads. This includes analyzing multi-market performance, identifying gaps and opportunities, and continuously enhancing outcomes through data-driven insights and AI-enabled optimization.
Working closely with HQ and affiliates, the role provides guidance, shares best practices, and enables scalable growth by translating performance data into clear actions, innovative ideas, and continuous improvements across markets.
Digital Performance & Strategy
Develop and execute digital marketing strategies across social media, websites, search, and paid media campaigns to drive high-quality traffic and lead generation
Ensure all digital activities are performance-driven, with a strong focus on conversion (visitor → lead), ROI, and business impact
Continuously optimize channel mix, budgets, and campaign performance based on data insights
Channel Management & Optimization
Oversee and optimize digital channels including SEO, SEM, display, email, and social media
Monitor campaign performance and ensure alignment with defined KPIs and business objectives
Identify trends, gaps, and opportunities, and translate insights into actionable improvements
AI & Marketing Technology
Leverage AI tools to enhance campaign optimization, content ideation, A/B testing, and performance analysis
Utilize marketing automation and CRM platforms (e.g., MailChimp, Salesforce Marketing Cloud or similar) to improve efficiency and lead management
Stay updated on emerging AI and digital trends, recommending practical applications to improve performance
Website & User Experience
Oversee website performance, ensuring alignment with brand, business goals, and lead generation objectives
Drive continuous improvements in UX, content relevance, and conversion pathways
Coordinate resolution of website issues and ensure smooth functionality across platforms
Ensure SEO best practices are implemented and continuously optimized
Content & Market Insights
Analyze consumer behavior, content trends, and competitor activities to enhance digital effectiveness
Ensure content across platforms is relevant, engaging, and aligned with target audiences
Collaborate on landing pages and campaign content to improve engagement and conversion
Performance Analysis & Reporting
Measure, analyze, and report performance across all digital platforms and markets
Track KPIs such as traffic quality, conversion rates, leads
Develop dashboards and reporting frameworks (e.g., Power BI, BrandWatch) for clear visibility and decision-making
Evaluate end-to-end customer journeys across channels to identify optimization opportunities
Regional Coordination & Digital Ecosystem
Consolidate and analyze performance across markets, providing actionable insights and recommendations
Support affiliates with best practices, performance guidance, and knowledge sharing
Ensure alignment across digital platforms, data sources, and tools (CRM, websites, analytics, etc.)
Support rollout and optimization of digital initiatives (e.g., websites, portals, data platforms, chatbot solutions) in collaboration with internal teams
What you need to succeed
1. 5–7 years of experience in digital marketing with a strong focus on performance marketing and lead generation
2. Strong knowledge of analytics tools such as Google Analytics (GA4) and digital advertising platforms
3. Practical experience with AI tools for marketing optimization, content creation, or analytics (e.g., Adobe Sensei, Salesforce Einstein, or similar)
4. Demonstrated experience managing social media across multiple platforms
5. Hands-on experience in SEO, SEM, Google Ads/AdWords, email marketing, and display advertising campaigns
6. Experience in setting up, managing, and optimizing online campaigns
7. Experience with marketing automation and CRM tools is an advantage
8. Strong understanding of customer experience (CX) and user experience (UX) optimization principles
9. Ability to collaborate effectively and adapt to a corporate, regional environment
10. Strong project management skills with the ability to manage multiple priorities and deadlines
11. Fluency in English
Education
12. Bachelor’s degree in digital marketing, a Master’s degree is a plus.
13. Digital certification is a plus. (MS, Google, Ai, SF, etc.)
Preferred
14. Experience in a similar role within a multinational or regional (MEA) environment, managing diverse markets and audiences
15. Fluency in Arabic is an advantage
Good climate starts with people
Our employees are the beating heart of our company. At Daikin, you get to work in a positive environment backed by trust, creativity and continuous improvement. Together, we create our top-quality solutions by empowering talented teams. You will get plenty of opportunities to learn and grow. We are deeply committed to a diverse and inclusive workplace culture that reflects the communities we serve. Good climate starts with people.