For over 180 years, Wolters Kluwer has been committed to supporting and simplifying work processes with innovative solutions. Wolters Kluwer Tax & Accounting Deutschland GmbH, headquartered in Ludwigsburg, offers the product lines ADDISON, SBS Software, and AKTE. 5 million small and medium-sized enterprises use software solutions from Wolters Kluwer.
Are you a motivated and detail-oriented Product Marketing Specialist (m/f/d)? Are you passionate about translating product features into compelling messaging and content? We are currently looking for a Product Marketing Specialist (m/f/d) to join Wolters Kluwer in Germany. In the role you will either be based in our office in Ludwigsburg or Munich, and you will be reporting to Marketing Director of Europe North. You will join a dynamic and engaged marketing team working across borders. You will support the planning and execution of product launches, campaigns, and content that help promote our product offering. You will work closely with Product Management, Sales, and the broader Marketing team to ensure successful execution of our go-to-market activities.
presentations, product one-pagers, demo content) in collaboration with product management
Help draft and coordinate product-related content (web pages, case studies, video scripts) with content specialists and designers
Coordinate with Growth Marketing on product campaign execution across multiple channels, focusing on upsell and cross-sell campaigns.
Assist in producing onboarding materials, tutorials, and in-product communications in collaboration with Customer Success
We are looking for a motivated Product Marketing Specialist (m/f/d) who shares our values and wants to grow within our team. The successful candidate is organized, collaborative, and eager to learn the ins and outs of product marketing.
At least 3 years of experience in marketing, communications, or a related role
Interest in understanding products, markets, and customer needs, with the ability to translate technical features into customer benefits
Good project management skills, with the ability to manage multiple tasks and meet deadlines
Proven track record from writing content for digital channels such as web, email and social media
Excellent written and verbal communication skills in German and proficient skills in English
Benefits
Work-life balance : 30 days' holiday, hybrid working possibilities and flexible working hours
Plan your future with us: Attractive salary and motivating bonuses We offer you a company pension scheme with personal advice
Whether as part of structured onboarding, learning on the job, international career options or through external further training measures, e.g. with LinkedIn Learning and PluralSight access
Our contribution to sustainability: not only with the sales fleet but also by promoting the JobRad
We are successful as a team: be part of our employee events and take part in the employee referral programme With us, you have short decision-making paths, flat hierarchies and room to realise your own ideas
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