Vibe with us - more than 700 colleagues across Europe are looking forward to meet you! We are one of the leading mobility service providers in Europe and enable our customers in over 40 countries to refuel, charge their e-vehicles, process tolls and use other innovative & digital solutions for fleet management. UTA Edenred was founded in 1963 and is now part of Edenred SE. In short: We simplify mobility.
As the Product Marketing Manager for Gift Cards, you will be responsible for developing and executing marketing strategies to drive sales of our gift card products across various channels (B2C & B2B). Your focus will be on driving volume growth through targeted campaigns, partnerships, and channel activations while maintaining strong brand equity. You'll collaborate closely with cross-functional teams, including product management, design, legal, finance, operations, and more. The ideal candidate will have experience in digital marketing, project management, data analysis, and consumer psychology.
Responsibilities:
• Develop and execute comprehensive marketing plans to increase awareness and adoption of gift cards among consumers and businesses.
• Drive sales by identifying new opportunities, launching innovative promotions, and leveraging existing and emerging digital channels to reach customers.
• Partner with external agencies and influencers to create engaging content and experiences that showcase the value proposition of our gift cards.
• Manage budgets effectively and ensure ROI on marketing spend is tracked and reported regularly.
• Conduct regular competitive analyses to identify trends, opportunities, and threats in the gift card industry.
• Collaborate with other departments such as customer support, product development, and communications to ensure seamless integration of marketing efforts with overall business strategy.
• Stay updated on regulatory changes impacting the gift card industry and ensure compliance within all marketing activities.
Qualifications:
• Bachelor’s degree in Marketing, Communications, or related field; MBA preferred.
• Proven experience in developing and implementing successful marketing campaigns across multiple channels.
• Strong knowledge of consumer behavior, marketing principles, and digital marketing tactics.
• Experience managing agency relationships and external vendors.
• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
• Ability to analyze complex data sets and present findings clearly and concisely.
• Excellent communication skills with the ability to articulate ideas both verbally and written.
• Demonstrated ability to work independently and as part of a team in a fast-paced environment.
• Highly organized and detail oriented with strong project management skills.