Customer Experience Specialist (m/f/d) Focus E-Mail Marketing & Marketing Automation
Kennung: 16060When it comes to intelligent kitchen equipment and digital products, the RATIONAL Group is the global market and technology leader. As a Customer Experience Specialist, you continuously optimize and evolve our marketing platforms and digital touch points, empower local experts to unlock the full potential of our digital infrastructure and actively shape change in a globally connected organization.If you thrive in an international environment, enjoy taking ownership and want to work in a team that thinks and acts entrepreneurially, this is your place. Join us and help shape global impact - apply now.Be part of the Customer Journey Management Team with a strong focus on email marketing and digital campaignsSupport the global, data driven marketing activities of the RATIONAL GroupYou further improve, extent and automate our communication channels and processes based on the technology stack of SalesforceWork closely with Marketing Communication teams to deliver outstanding customer experiences across all touchpoints by defining and realizing the customer journey, email campaigns and enabling your colleaguesCollaborate with local subsidiaries worldwide to implement smart CX concepts and new (digital) touchpointsEnable and support data driven, personalized and omnichannel communicationYou take care of the design, coordination and implementation of CRM and digital communication standardsEvaluate technology and tool requirements and implement best practice approachesPlan, execute and monitor international digital campaigns in close cooperation with Product Marketing, Field & Industry Marketing and Digital Communication teamsSupport subsidiaries with newsletter creation and sending, target group selection, local campaign and activity planning
Proven experience in Email Marketing and Digital Campaign Management, preferably in a B2B environmentSound knowledge of CRM and Marketing Automation (Salesforce Marketing Cloud / Sales Cloud is a strong plus)Strong digital understanding and experience working with external agencies and internal marketing teamsAbility to translate ideas into effective digital communication conceptsExcellent communication skills and fluency in German and EnglishHigh level of enthusiasm and motivation to continuously improve customer experience and enable, train and support colleagues across regionsTeam oriented mindsetEntrepreneurial attitude with the ambition to act as an «entrepreneur within the enterprise»Willingness to travel internationally on occasion
Our benefits
38-hour week and 30 days vacationFlexible working hours and mobile workingAttractive, performance-related remuneration and other financial benefitsExcellent company restaurant and meal allowanceEGYM Wellpass and bicycle leasingWork-life balance, for example through RATIONAL childcare during the holidaysTeam events, summer party and Christmas partyOpportunities for internal and external further training
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