About the Job
We're building something extraordinary — a new lead generation business unit that has successfully launched and is now ready to scale. As our Head of Lead Generation, you’ll take full ownership and develop it from a proven MVP into a consistently profitable operation within your first year.
You’ll be the architect of our lead generation business unit, the leader of a growing team, and a key voice at the management table. Reporting directly to the CEO with complete P&L responsibility, you'll have a clear opportunity to lay the groundwork for a future CXO role while creating meaningful commercial impact from day one.
This is what you'll do
* Own and optimize the full lead generation funnel from traffic acquisition to lead monetization
* Lead data-driven funnel analysis and drive CRO initiatives to maximize lead quality and conversion rates
* Lead a high-performing team (Sales & Paid Marketing) by setting clear priorities, driving accountability, enabling growth, and using OKRs and feedback to align on goals
* Collaborate closely with Product, Marketing, and CEO on strategic priorities
* Optimize key processes and workflows within the business unit
* Act as project lead for go-lives of new lead generation verticals
* Use data to inform strategic decisions and continuously improve key metrics
This is what you’ve got
* Proven success in digital performance marketing, growth, and full-funnel ownership.
* Leadership experience managing small teams or cross-functional squads, with a strong focus on accountability and development
* Deep analytical skills and comfort with funnels, KPIs, and ROI-driven decision making
* Hands-on with Google Ads, Meta Ads, CRM, and landing page optimization
* Fluent in German and English (C1+), confident communicator who aligns and challenges stakeholders
* Comfortable giving and receiving direct feedback and holding teams to high standards
* Self-motivated builder mindset who thrives in ambiguity and manages independently
* Results-driven, resourceful, and adaptable — able to maintain momentum amid change
This is what we promise
* Impactful Role: Your work will directly influence company growth and success
* Professional Development: Opportunities to expand your skills
* Flexible Work Environment: Hybrid options available
* Collaborative Culture: Regular team events to foster strong working relationships
Application Instructions
If you’re a strategic leader passionate about driving growth and building high-impact teams in a fast-paced, data-driven environment, we’d love to hear from you.
We Love X is a leading force in the affiliate space, dedicated to making advertising always add value. Starting as a SEA-focused company, we've expanded into broader PPC channels, TV advertising, and SEO.
As the world's largest affiliate in the dating market, we operate 200 websites across 12 languages, specializing in driving high-quality traffic and simplifying purchasing decisions with effective marketing funnels.
Driven and founderled, our bootstrapped and independent status allows us to innovate and quickly adapt to market needs. Join us in creating the super affiliate of tomorrow's dating industry.