Inserat online seit: 5 Mai
Aufgaben der Stelle
Content Creation Manager
To start as soon as possible in Darmstadt, Germany
We are Coty, a world‑leading cosmetics company. We are the global market leader in fragrances and number 3 in decorative cosmetics. Our extensive portfolio of many renowned brands is sold in over 150 countries. We believe in beauty with a progressive vision and in brands that inspire our consumers – wherever they are in the world.
Successful brands in the luxury and lifestyle segments form part of the local portfolio. Colleagues from HUGO BOSS, CALVIN KLEIN, GUCCI, BURBERRY, CHLOÉ, and many more are looking forward to welcoming you!
WHAT YOU CAN EXPECT
Work smart – Up to 50% home working, trust‑based working hours and flexible working arrangementsTeam – A positive working atmosphere and culture shaped by diversity, collaboration and enjoymentInternational environment – Working in an international corporate setting with flat hierarchies and exciting projectsWorkplace – A modern working environmentParking & transport links – Free on‑site parking, a central location and excellent public transport connectionsPOSITION OVERVIEW
The Content Creation Manager is responsible for the development, steering, and operational execution of brand‑driven and performance‑oriented content across social media, community formats, and DTC channels, with a focus on Consumer Beauty brands in the DACH region. The role combines consistent brand storytelling with clearly conversion‑driven formats such as live shopping via TikTok Shop.
KEY RESPONSIBILITIES
Strategic development, build‑up, and management of brand‑relevant content across social media, community touchpoints, and DTC channels, aligned with defined Brand, Media, and PR & Influencer Marketing objectivesOwnership of the brand‑led TikTok Shop content strategy, including live shopping formats and native content with a focus on sales performance, storytelling, and brand impactDevelopment and continuous optimization of the DTC content strategy for the owned webshop, including SEO and GEO optimization to increase visibility and relevanceDevelopment, management, and continuous enhancement of the TikTok Shop affiliate marketing strategy to drive sustainable revenue and GMV growthIndependent creation and post‑production of social media content (photo, video, short‑form), as well as active support of events for targeted content production and activationManagement of external agencies and coordination of internal stakeholders to ensure efficient, brand‑compliant, and performance‑driven content executionClose, cross‑functional collaboration with Marketing, Media, and PR & Influencer Marketing teams to deliver integrated campaigns and derive measurable learningsIdentification, further development, and scaling of successful content formats based on performance analysesMonitoring and control of agency and project budgets in alignment with the Senior Social Media & Content ManagerPreparation of results, insights, and action recommendations for business reviews, management updates, and selected stakeholder communicationsREQUIRED SKILLS & COMPETENCIES
Very strong understanding of social media and content strategies, particularly within the TikTok and DTC environmentStrong instinct for platform trends, relevant formats, and audience dynamicsStrong visual and creative sense for imagery, storytelling, and video contentHands‑on experience in the creation, post‑production, and publication of photo and video content for social media using common video, image‑editing, and publishing toolsUnderstanding of SEO‑ and GEO‑relevant requirements and the use of corresponding analysis and optimization toolsExperience with CMS and shop systems (e.g. Shopify), business ad managers, as well as DAM/PIM systems and influencer/creator tools (e.g. Traackr) is considered an advantageBasic understanding of UX/UI principles for digital content and product detail pagesAbility to think about and further develop content from both a creative and performance‑driven perspectiveStrong affinity for numbers and analytical thinking to evaluate content, channel, and shop performanceStructured, self‑driven working style with high personal initiative and a hands‑on mentalityVery strong communication and collaboration skills when working with internal stakeholders and external partnersHigh openness to AI tools, new technologies, and innovative ways of workingVery good written and spoken German and English skillsYOUR JOURNEY WITH US
Have we sparked your interest?
If so, we look forward to receiving your complete application documents, including your earliest possible start date and salary expectations.
Your direct contact for this position is Christopher Johnson.
