ZEISS Microoptics is pioneering the integration of advanced optical technologies into automotive glass, transforming windshields into multifunctional interfaces. Our expertise in holographic technology enables the creation of transparent displays, cameras, and sensors directly within the glass, enhancing the driving experience with intuitive and seamless functionality. By embedding these cutting-edge solutions, we are redefining how drivers interact with their vehicles, making them smarter and more connected. Your Role Are you ready to drive innovation in the automotive industry? As a Marketing Specialist, you'll be at the forefront of shaping and implementing our communications strategy. While your primary focus will be on execution, your insights and strategic thinking can influence the broader marketing direction. Your responsibilities will include: Lead the organization of trade shows, sales events, and customer engagements that captivate and connect Craft innovative marketing initiatives that align seamlessly with our overarching strategy Design, refine, and execute cutting-edge online marketing and social media plans Strategically manage our social media presence, especially on LinkedIn, through content creation, community engagement, and performance analysis Develop compelling, technically oriented content across various channels, ensuring a cohesive brand presence Oversee external agencies and service providers, while managing budgets effectively. Join our dynamic, interdisciplinary team and leverage your expertise to propel ZEISS Microoptics products to new heights. Your Profile Bachelor’s degree in communication, Marketing, Media Studies, or a related field Several years of experience in marketing, communication, or PR, with a strong focus on the automotive sector (mandatory) Proven track record in developing and executing communication strategies Independent, structured, and results-driven approach to work, keen interest in future technologies Exceptional verbal and written communication skills in English and German for stakeholder management, along with a willingness to travel nationally and internationally Embrace the opportunity to not only execute but also shape the strategy that drives our success in the automotive industry. Your ZEISS Recruiting Team: Stefanie Kretschmann