The Opportunity:The Brand Manager contributes in driving the success of flu and travel vaccines by developing data-driven, multi-channel marketing strategies. You will ensure that healthcare professionals (HCPs) and other stakeholders receive relevant, high-quality content through the most effective touchpoints along their customer, enhancing their overall experience.Main responsibilities include optimizing digital campaigns, using CRM and marketing automation tools, and analyzing performance data to refine engagement strategies. Additionally, you will be a digital and innovation evangelist, driving mindset shifts and execution excellence, within the field force. By integrating digital solutions, you will enhance customer experience, strengthens stakeholder relationships, and directly contributes to commercial success. Furthermore, the Brand Manager collaborates with teams to align digital programs with brand goals and enhance digital knowledge across the organization.Accountabilities:Brand Strategy & ExecutionDevelop data-driven, multi-channel marketing strategies for vaccine productsDesign and implement marketing programs tailored to market dynamics, competitive landscape, and customer needsImprove customer journey and experience by ensuring seamless and interactions across all touchpointsEnhance the Sales Journey by using CRM data for preparation, ensuring customer conversations through iPad, driving consent generation, and extending engagement through approved emailsProvide strategic insights by analyzing trends, stakeholder behaviors, and performance data to refine brand positioningEnsure brand consistency across all touchpoints and improve engagement through targeted messaging and contentCross-Functional Collaboration & Digital InnovationAlign brand strategy and execution with Sales, Medical, Operations, Market Access, et alUse CRM, automation, and analytics to improve engagement, experience and performanceChampion digital adoption and new ideas, especially for the field forceStrengthen internal digital capabilities and drive continuous improvementCompliance & Performance MonitoringTrack and analyze marketing programs to measure effectiveness, create insights, and improve future strategiesEnsure compliance with regulatory requirements (e.g. HWG, AMG, codices, et al) and internal policies while maintaining high-quality standards in all marketing activitiesYour Skills and Experience:University degree in Business, Science, IT or a related fieldAt least 3-5 years of experience in brand management or digital marketing within the pharmaceutical or healthcare industry, with a focus on multi-channel strategies, experience in vaccines preferredOur BenefitsCSL Seqirus is committed to attracting and retaining world-class employees who are valued for their contributions to achieving business objectives. Learn more about some of the benefits you can participate in when you join CSL Seqirus.About CSL Seqirus CSL Seqirus is part of CSL Limited (ASX: CSL). As one of the largest influenza vaccine providers in the world, CSL Seqirus is a major contributor to the prevention of influenza globally and a transcontinental partner in pandemic preparedness. Learn more about CSL Seqirus.We want Seqirus to reflect the world around usAs a global organisation with employees in 35+ countries, CSL embraces diversity and inclusion. Learn more about Diversity & Inclusion at CSL Seqirus.Do work that matters at CSL Seqirus!Watch our ‘On the Front Line’ video to learn more about CSL Seqirus