Your job:
1. Social Media
1. Develop and implement a regional social media strategy (including content strategy) aligned with brand and global social media objectives
2. Take full ownership of content planning, creation, and publishing across assigned regional social media channels, as well as analyzing and reporting channel performance
3. Identify regional/local trends, platform developments, and audience insights to drive continuous improvement
4. Manage the collaboration with external agencies, especially for Instagram and Snapchat execution
5. Ensure active, engaging, and brand-consistent communication with the community
2. Influencer
6. Develop and own the regional influencer strategy in alignment with brand and global objectives, with the aim of strengthening brand awareness, cultural relevance, and commercial impact
7. Identify and build long-term partnerships with creators, brand ambassadors, and opinion leaders who resonate with the regional audience – both within beauty and across locally relevant lifestyle niches
8. Plan, execute, and evaluate influencer campaigns, send-outs, and events tailored to regional market dynamics. Ensure cultural resonance, brand fit, and innovative storytelling across all initiatives
9. Drive a data-informed approach by defining success KPIs, tracking performance, and optimizing activities accordingly
10. Conduct regular competitor and market analyses in the influencer space to identify emerging trends, creator partnerships, and strategic whitespace opportunities
11. Work cross-functionally with internal teams and external agencies to ensure influencer efforts are fully integrated into brand campaigns and performance initiatives
12. Manage budgets and external partners, while also providing guidance to junior team members when applicable
3. Paid Media
13. Design and execute integrated 360° Paid and Retail Media strategies based on market trends, business goals, and consumer behavior.
Define campaign objectives, target audiences, media mix, and KPIs across the customer journey
14. Translate marketing and brand strategies into actionable, full-funnel media activation plans
15. Plan, implement, and monitor campaigns with digital and social focus across paid media platforms and channels
16. Analyze media plans, provide feedback to agencies, and continuously optimize ongoing campaigns
17. Drive performance-based decision-making using robust data analysis and reporting tools
18. Identify, test, and scale innovative touchpoints, digital formats, and emerging media opportunities in collaboration with external partners and marketplaces
19. Take full budget ownership for assigned campaigns and countries
20. Steer external agencies and media partners on a day-to-day basis
21. Support capability building within the team and contribute to continuous knowledge sharing
Your profile:
22. Degree in marketing, communication or comparable
23. At least 3-5 years of relevant professional experience in digital marketing with a focus on social media, influencers & paid media, ideally in the beauty or lifestyle sector
24. In-depth experience with Asian markets and platforms, especially TikTok
25. Strategic and operational know-how in social media strategies, influencer relations and performance campaigns
26. Good knowledge of the beauty and lifestyle influencer scene and great understanding of the influencer industry
27. Good sense of trends and future developments in social media
28. Strong analytical capabilities for performance measurement and optimization (e.g. through KPI dashboards, reporting and data-based insights)
29. Experience in campaign management (e.g. planning and execution of influencer campaigns incl. budgeting and negotiation)
30. Excellent understanding of the customer journey and media usage behavior
31. Strong "social first" mindset with a passion for digital trends and pop culture
32. Intercultural sensitivity & communication skills in English (Asian languages are an advantage)
33. Agile, solution-oriented thinking with a hands-on mentality
34. Structured, independent & goal-oriented way of working
We offer:
35. Attractive working environment: Challenging tasks with a lot of creative freedom in a stylish office.
36. Team: Kind, motivated colleagues, for whom the idea of teamwork is principal.
37. Family business: Owner-managed, acting sustainably, and always at eye level from interns to management.
38. Flexibility: Through mobile working and flexible working hours.
39. Prospects: Whether onboarding, continuous on-the-job training, job rotation, or internal/external further training measures - everything is possible.
40. The classics: 30 days' holiday as well as a freshly prepared lunch, fruit, coffee variety, as well as tea and cold drinks.
41. Benefits, benefits, benefits: Company pension scheme, in-house gym, JobTicket, subsidy for childcare costs, and always reasons to celebrate together. Our list is long, so there is bound to be something for you. You can find all our benefits here: www.cosnova.com/en/karriere