We are looking for a Digital Sales Leader for our German Business.
* Lead and manage Lycamobile’s digital acquisition channels, ensuring alignment with business goals and targets.
* Oversee campaign performance across paid media, social media, affiliates, and SEO to drive gross adds.
* Validate daily deliverables from Agency and ensure they align with cost-effectiveness and strategic objectives.
Team Onboarding and Development :
* Recruit and onboard an in-house digital team, including :
* Social Media Manager
* Content Creator
* Paid Media Manager
* SEO Specialist
* Affiliates Specialist
* Develop role-specific KPIs and ensure the team is equipped to take over operational responsibilities from external agencies.
Customer Journey Optimization :
* Evaluate and optimize Lycamobile’s website customer journey to enhance user experience and increase conversions.
* Benchmark against market competitors and implement best practices to improve digital touchpoints.
Agency Monitoring and Evaluation :
* Monitor and validate Agency’s performance, ensuring daily activities meet business goals and deliver value for spend.
* Benchmark Agency’s commercial terms and services against other leading digital agencies in the telecom sector.
* Provide actionable recommendations based on a thorough evaluation of alternative agencies.
Performance Measurement & Reporting :
* Regularly analyze and report on digital acquisition performance metrics, including ROI and gross adds.
* Identify areas for improvement and implement strategies to optimize campaign outcomes.
* Ensure timely resolution of all identified challenges impacting performance.
Stakeholder Collaboration :
* Work closely with internal stakeholders to address issues promptly and align digital initiatives with broader business goals.
* Act as a key liaison between Lycamobile and Agency to ensure seamless communication and execution of strategies.
Key Performance Indicators (KPIs) :
* Gross adds achieved through digital channels.
* Successful onboarding of the in-house digital team within the consulting period.
* Improvement in website customer journey metrics (e.g., conversion rates, bounce rates).
* Effective cost management and maximized ROI on digital spend.
* Streamlined processes for collaboration between the in-house team and external agencies.
Qualifications :
* Demonstrated expertise in digital acquisition and sales within telecom or related industries.
* Proven ability to recruit, onboard, and manage high-performing digital teams.
* Experience optimizing website user experiences and conversion rates.
* Strong analytical and problem-solving skills for evaluating agency performance and spend.
* Excellent communication and leadership skills for managing stakeholders and cross-functional teams.
* Familiarity with digital marketing tools (e.g., Google Ads, Facebook Ads, SEO platforms, affiliate networks).
* Results-oriented with a focus on measurable outcomes.
* Detail-driven with excellent organizational skills.
* Strategic thinker with the ability to execute operational plans effectively.
* Team builder and collaborator with strong interpersonal skills.
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