Purpose
As a Senior Manager Digital Strategy in adidas Digital you are accountable for contributing to the definition of high impact strategies and identifying strategic opportunities for growth as input into the Digital portfolio. Your task is to turn these into actionable reality through orchestrating the delivery of the end-to-end landscape of Digital. This includes leading alignment across the stakeholder network in digital and beyond and driving a wider transformation of the company towards a more digital culture and mindset.
Key Accountabilities
Scope: Accountable for contributing to the definition of strategy and orchestration of critical initiatives to deliver against strategic goals
Strategy Execution
* Drive the realization of the Digital Strategy by leading major strategic initiatives.
* Support business development activities such as identification and prioritization of opportunities. For assigned projects, lead from concept development and implementation until handover to business for steady state operations.
* Support direct program management for cross-functional initiatives in leading towards business goals. Drive for results and monitor progress in achieving goals.
* Monitor the performance of strategic initiatives within your scope of responsibility. Identify deviations from targets and drive necessary changes.
Change Management
* Enable strategy execution by developing and spearheading key change initiatives.
* Monitor and evaluate changes implemented. Provide formal, continuous communication with leadership stakeholders and DBC community on success metrics.
* Evolve existing frameworks based on learnings during implementation.
Communication
* Develop key strategy updates for internal and external audiences, tailoring content and messaging by audience.
* Manage community engagement through internal collaboration tools.
* Support ongoing communication by preparing regular huddles and celebrating success stories in collaboration with key DBC stakeholders.
* Support in the validation of external communication stories.
People Management
* Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development.
* Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes in order to meet business needs.
* Provide team members/direct reports with clear direction and targets that are aligned with business needs and DBC objectives.
Key Relationships:
* Local and Global Initiative Stakeholders
* Respective business function
* Corporate Communications
* HR Management
* Controlling
Knowledge, Capabilities and Experience
Education & Experience
* University degree with focus on Business Administration, Communication or IT or related areas, or equivalent combination of education and experience
* 8+ years of in-depth experience related to strategic projects management or similar topics
* 3-5 years of professional experience in the ecosystem environment of the project area in scope
* Experience in Finance is a plus
* Experience working with stakeholders at various seniority levels as well as subject matter experts across various functions (Developers, business stakeholders, product and marketing teams, etc.)
* 1-2 years of experience in leading a team
Soft-Skills
* Very good communication skills, especially when interacting with different levels of business
* Ability to work in a fast-paced environment with different international cultures
* Ability to handle ambiguity and untangle complex situations into actionable activities
* Solutions-oriented approach and entrepreneurial mindset
* Good numerical and analytical skills
* Basic leadership skills are required
Hard-Skills
* Strong MS-Office skills (Word, Excel, PowerPoint)
* Ability to travel, domestic or international, as required
* Advanced understanding of IT is required
* Fluent English both verbally and written