Overview
At PepsiCo Western Europe, we’re more than just iconic brands — we’re a team of 2,000+ passionate people across 11 countries, working together to deliver great-tasting products that consumers enjoy every day.
With over 70 years in the region, we operate from 7 key locations — including 4 headquarters and 4 production sites — and offer a portfolio of 16 brands, from global icons like Pepsi and Lay’s to local favorites like Duyvis and Schwip Schwap. We’re committed to sustainability, innovation, and community impact. If you’re looking to grow your career with purpose, we’d love to hear from you.
The position: Shape the growth journey of a leading Snacks portfolio with a strong focus on Doritos/one Snacks brand, contributing to sustainable brand performance and long‑term value creation across DACH and the Nordics. In this role, you will own brand strategy and execution for key parts of the portfolio, translate consumer and category insights into impactful plans, and deliver strong AOP results through best‑in‑class 360° brand experiences. Become part of our passionate and ambitious team that believes in collaboration, ownership, and continuous growth.
Responsibilities
1. Own and deliver AOP targets (share, penetration, revenue, volume, profit) for assigned Snacks brands, leading one core brand with full accountability
2. Shape and execute 3–5 year growth strategies in collaboration with regional, category, and anchor market teams
3. Lead consumer and category insight development, translating learnings into clear priorities, growth opportunities, and Must Win Battles
4. Develop and execute annual brand plans and full-funnel 360° campaigns to drive sustainable growth
5. Optimize portfolio performance through Hero SKUs, renovation, and innovation aligned with consumer needs and profitability goals
6. Drive locally relevant brand communication and activation, ensuring strong ROI, demand generation, and media effectiveness
7. Manage marketing budget and agency partnerships, ensuring excellence across ICP, AOP, iS&OP, and Stage Gate processes
8. Collaborate cross-functionally (Sales, Finance, Supply Chain, RGM, Category, Leadership) while coaching and developing junior team members to build a high-performance, consumer-centric culture
Qualifications
9. Strong consumer insight, concept development, and full end-to-end marketing expertise (strategy through execution)
10. Proven 360° brand management experience across equity, activation, innovation, and traditional & digital media
11. Solid commercial acumen, including P&L and Net Revenue Management understanding
12. Strategic, analytical thinker with the ability to balance big-picture vision and multiple priorities in a fast-paced environment
13. Collaborative and influential leader with strong creative judgment, resilience, and a continuous growth mindset
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