Are you an experienced marketer ready to take ownership of one of Europe’s most high-potential markets? Join an international automotive lubricants company with bold ambitions for global leadership. In this role, you’ll shape and deliver the marketing strategy for Germany, working closely with channel teams to execute high-impact programmes that strengthen brand presence and fuel commercial growth.
A day in the life
You’ll translate strategy into action—building yearly marketing plans, launching campaigns, supporting sales with tailored channel materials, and ensuring the German market has the insights, pricing intelligence, and tools needed to win. Expect a mix of planning, execution, performance tracking, and close collaboration with regional teams. No two days look the same, and your contribution will directly influence market share across Germany.
What you’ll do
• Deliver the country Marketing Plan and support in-year and long-term strategy development
• Adapt global and regional brand initiatives for Germany while ensuring local market relevance
• Execute marketing programmes and collateral across OEM, Open Market, Agri, and IML channels
• Manage OPEX and trade marketing budgets; track ROI and optimise spend
• Monitor brand performance, product portfolio health, and new market trends
• Gather competitor, customer, and pricing insights to strengthen commercial positioning
• Support pricing implementation and ensure OEM price lists remain accurate
• Execute a CAPEX budget of $200k to expand the network in Germany
• Collaborate cross-functionally with sales, regional teams, and project groups
• Act as a key contributor to the Pricing Committee and regional initiatives
Must-Haves
• Bachelor’s degree in Marketing, Business, or related field
• Minimum 5 years in marketing roles within international, marketing-driven companies
• Fluent German and English
• Experience working across multiple sales channels
• Strong communication, stakeholder management, and collaboration skills
• Ability to analyse marketing plans, budgets, and revenue-impacting proposals
Nice-to-Haves
• Additional languages
• Background in automotive, lubricants, or industrial products
What’s in it for you?
Join a growing global brand investing heavily in innovation, market expansion, and modern marketing capability. You’ll work in an international environment, influence key strategic decisions, and shape the performance of a major European market. Expect autonomy, development opportunities, and the chance to make a measurable impact.