Trade Marketing Executive (Purina)
Position Summary
Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.
We are looking for a Trade Marketing Executive to develop the Category agenda for all trade channels to support long term Category growth and profitably increase market share based on shopper and customer requirements.
A day in the life of a Trade Marketing Executive
* Responsible for generating compelling shopper stories to develop winning strategies for categories vs. competition in the channels
* Responsible for supporting the ICP process by identifying the key opportunities (incorporating understanding on shoppers, category, customer, competition, channel and external environment) & consolidate the total category ICP
* Accountable and Responsible for implementing activities that deliver Category/ sub Category growth according to set category promotion, pricing strategies & guideline via the MOR platform
* Responsible to execute ominichannel strategy & priority channels for the Category/ sub Category and work with Channel Managers to recommend tailored Category Channel plans in line with overall market strategy
* Accountable and Responsible for developing briefs together with the Marketing team and work with Shopper Activation and Space Planning team to ensure delivery of in-store solutions for field sales to implement
* Responsible for alignment and consolidation of TTS spend plan vs actuals of the Category
* Accountable for managing gaps between objectives vs actuals in driving SRM implementation that fulfills retailer, shopper and consumer expectations with the sales team
* Responsible for preparing and implementing new product trade launch by providing listing materials/ planograms/ distribution/ visibility touchpoints to the sales team
* Responsible to assist on customized promotional activities based on shopper understanding and current market knowledge with the sales team
* Identify and recommend promotional opportunities for Nestlé categories and Brands
* Responsible for ensuring adherence to all company principles and policies
What will make you successful
* Bachelor’s Degree Graduate with 5 years’ experience in Trade Marketing and/or Marketing with Sales experience or exhibits strong functional skill and leadership capabilities
* Good record of success in a customer (not limited to Key Accounts) facing role. Understands customers and the selling process