Manager Product Marketing & Campaign Technical Lifestyle Products/Home (m/f/d)
Germany / Bayreuth, Italy / Milano
CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.
Area of responsibilities:
1. Develop and execute global marketing strategies that enhance brand awareness and drive business growth for the Home Category, while contributing to the overall TLP product portfolio
2. Lead cross-functional collaboration to ensure alignment between the product marketing team and global campaign teams
3. Define and implement marketing campaigns that align with product launches, seasonal trends, and emerging market opportunities
4. Maintain consistent brand messaging and positioning across all communication channels and customer touchpoints
5. Lead the creation of compelling product narratives that effectively communicate design, functionality, and consumer benefits
6. Oversee the production of marketing assets (product photography, fact sheets, sell-in decks, FAQs, video content, etc.), ensuring they meet brand guidelines and are of high quality
7. Manage and ensure all assets are up-to-date and accessible via the company’s digital asset management system
8. Collaborate with digital and e-commerce teams to optimize landing pages, product descriptions, and digital content to drive online visibility, engagement, and conversions
9. Partner closely with Trade Marketing to ensure impactful execution at retail and point-of-sale locations
10. Act as the primary point of contact for marketing-related inquiries from internal teams (Product Management, Sales, Digital, Trade Marketing, etc.)
11. Ensure global and local market alignment by maintaining clear communication and providing structured guidelines for campaign execution
12. Contribute to the Go-to-Market process and collaborate on global campaign rollouts, providing in-depth product expertise and insights
13. Analyze market trends, consumer behavior, and competitor strategies to continuously refine and optimize marketing efforts
14. Track, measure, and report on campaign performance, offering insights and actionable recommendations for optimization
15. Utilize digital analytics and consumer insights to enhance customer engagement, improve brand positioning, and accelerate sales growth
Profile of qualification:
16. Bachelor’s or Master’s degree in Marketing, Business, or a related field
17. Extensive experience in product marketing ,and proven ability to execute global campaigns, leading marketing initiatives in a consumer-focused environment
18. Strong understanding of digital marketing, content creation, and omnichannel brand strategy
19. Proven experience in global marketing campaign execution and brand storytelling
20. Hands-on approach with the ability to manage both high-level strategic planning and detailed operational execution
21. Exceptional project management skills with the ability to thrive in a fast-paced, dynamic, and growing environment
22. Excellent communication and collaboration skills, with a proven ability to work effectively with cross-functional teams
23. Fluent in English; German knowledge is a plus
CYBEX operates globally and has employees from over nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.