Senior Brand Manager
Position Summary
Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.
We are looking for a Senior Brand Manager to delight target consumers, build a strong brand and generate strong brand building results.
A day in the life of a Senior Brand Manager…
* Chooses target consumers by using attractiveness and ability to win, develops consumer insight, understands target consumer perceived values of brands
* Develops Brand Essence
* Delivers tastiest and healthiest food/beverage experiences within brand portfolio in a way that contributes to 60/40
* Incollaboration with CCSD, understand shopping behaviours and motivations of target consumers, helps design shopping experiences that delight consumers / shoppers. Develops brand portfolio strategy, contributes to pricing and promotional strategy, proposes brand portfolio for key channels and key customers
* Develop and successfully execute Bigger, Bolder and Better innovation & renovation for her/his brands
* Manages the development and execution of strong functionally aligned brand and ICP plans, responsible for the performance, health and strategic alignment with the MBS. Understands business impact and prioritizes PFME and TTS investment of her/his brands
* Responsible for the development of OBIs and Big Ideas, engagement strategies and the creation of attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader
* Demonstrate leadership and facilitate development of his/her team
What will make you successful
* Minimum 3 years experience in marketing and 2 years in other function ideally in Sales at Nestlé or equivalent FMCG
* Experience in leading and managing cross functional team
* Experience in at least 1 product launch from ideation to launch
* Bachelor's Degree in Marketing, Business Administration, Communications or other relevant fields