Lead experiential marketing initiatives for the brand’s market entry in Germany, with a first strong focus on the IAA 2027.
# Own the end-to-end planning and execution of exhibitions, including concept development, partnerships, agency management, timelines, and budgets.
# Translate global brand, product, and partnership strategies into immersive, locally relevant experiential concepts.
# Integrate EV technology, software features, and innovation storytelling into experiential and partnership activations.
# Bachelor’s or Master’s degree in Marketing, Communications, Event Management, Business Administration, or a related field.
#5+ years of experience in experiential marketing, brand activations, events, or partnerships, ideally within the automotive, technology, or consumer electronics sector.
# Strong project management skills with the ability to manage multiple stakeholders, timelines, and budgets.
# Data-driven mindset with experience measuring event and partnership performance to optimize future activations.
# Excellent communication and stakeholder management skills in an international environment.
# Fluency in English and German required; Mandarin is an advantage.