3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter. Job Description The Impact You’ll Make in this Role As the Transportation Marketing Activation Manager (m/f/*), you will lead the activation and optimization of marketing initiatives primarily for the transportation vertical, aligning with area go-to-market model and priorities to enhance customer engagement and drive demand generation. Leverage data insights to maximize ROI and improve customer experiences. Drive marketing excellence and continuous improvement through ongoing learning and professional development. Your role will involve strong collaboration with internal teams and external partners to deliver impactful marketing initiatives. Demand Generation : Lead the execution of prioritized demand generation programs based on area marketing goals and deep knowledge of the customer journey, aligned with global strategic objectives. Contact Acquisition : Integrate acquisition tactics within all marketing campaigns to build and enhance the customer vertical database, supporting long-term engagement and growth. Content Localization : Manage the localization of content to meet customer needs and market requirements, ensuring compliance with legal standards and cultural nuances, including translations and visual elements. Marketing Impact & Reporting : Measure targets for all marketing programs to demonstrate the impact of marketing both on and offline, enabling ROI measurement and continuous improvement of marketing performance. Utilize SFDC, Power-BI reports and website analytics to track and analyze the performance of marketing campaigns, including long-term revenue impact due to sales cycles. Website Optimization : Own and optimize the website for the relevant vertical focusing on enhancing customer experience and aligning the strategy with go-to-market model requirements. Replicate global ‘Product Display Pages (PDPs)’ to the Area and use data insights and best practices to boost customer engagement and conversion rates. Market Insights : Gather and use customer, market, and competitor insights to enhance activation strategies, ensuring they meet customer needs and drive engagement. Joined Marketing Planning and Execution: Collaborate with sales and portfolio organization on the development and execution of marketing programs. Align programs to joined business targets and ensure implementation on time and in full. Budget Management: Manage the marketing budget for the relevant programs, guarantee efficient allocation of resources and maximizing ROI. Process Improvement : Proactively identify opportunities for process improvements and efficiency gains to enhance marketing operations and effectiveness. Marketing Excellence : Stay up to date with the latest marketing trends, technologies, and best practices through online learning, attending events, and other educational opportunities to ensure strategies remain innovative and competitive in the market. Your Skills and Expertise To set you up for success in this role from day one, 3M is looking for candidates who meet the following minimum requirements: Marketing education and skills/experience with a bachelor’s degree in marketing Considerable experience in marketing with a proven history of developing and executing successful demand generation programs. Excellent verbal and written communication skills in English, with the ability to build relationships and influence stakeholders at all levels. Ability to work transnationally with both external and internal stakeholders, engaging inclusively with individuals from diverse cultural and linguistic backgrounds. Strong analytical skills to measure and optimize performance. Stay informed about the latest marketing trends and technologies, with a particular focus on demand generation. Knowledge of automotive market, customers, and key market trends Marketing education and skills/experience with a bachelor’s degree in marketing Experience in marketing within TEBG. Additional knowledge / nice-to-have skills / preferred qualifications that could help you succeed even further in this role include: Proficiency with MS Office Suite. Ability to manage multiple work streams at one time. Initiative-taking and result-oriented approach. Enjoy working in international environment. Target Job Grade: 13 - Please note that the Job Grade provided indicates the target 3M Global Job Grade range and may vary depending on the skills and competencies of the candidate and local compensation guidelines. Application Process: Please inform your current supervisor of your application. Typically, employees will need to have completed two years in their current role before being able to apply for an internal vacancy. More information in the Global Recruitment Standard. If you have any questions regarding the content of the position, please contact the Hiring Manager. If you have any questions regarding the recruiting process, please contact the Recruiter. Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M. 3M Global Terms of Use and Privacy Statement Carefully read these Terms of Use before using this website. 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