What You’ll Do:
* Elevate brand heat and cultural relevance through earned-first storytelling, PR campaigns, and influencer/creator activations.
* Lead the development and execution of an integrated earned and influencer strategy for Germany and potentially other markets, inclusive of:
o Localizing global initiatives to fit cultural context and audience needs.
o Launching NPIs/NFIs with impact, adapting global press materials and messaging where needed.
o Driving local cultural initiatives that support regional marketing priorities.
* Run an efficient press office—including seeding, seasonal/cultural moments, brand storytelling, and business/campaign announcements.
* Manage influencer and creator programs—from relationship building to campaign-
specific collaborations that amplify Sonos in music, culture, and tech spaces.
* Lead media and influencer events, aligning with global toolkits but tailoring for cultural fit. Oversee logistics (tech setup, spokesperson prep, supplier management, guest list curation, agency support).
* Potentially: Partner with distributor teams and their PR/influencer agencies in growth markets to align on regional budgets, priorities, localize campaigns, and ensure Sonos’ standards for brand storytelling and execution are met.
o Provide guidance, toolkits, and strategic oversight to distributor partners, enabling them to deliver best-in-class earned activity in their markets.
* Proactively monitor industry and cultural trends in your markets, providing insights and recommendations to refine strategies.
* Cultivate deep relationships with media, influencers, tastemakers, and cultural partners to maximize earned opportunities.
* Build the right ecosystem of agencies, vendors, and creators across the region, ensuring resources are best-in-class and fit for purpose.
* Track, measure, and report impact, working with global/regional teams to demonstrate clear ROI and learnings from earned initiatives.
You Are:
* A passionate comms professional who knows how to drive conversation and cultural resonance in today’s fast-evolving earned landscape.
* A strategic and creative thinker, and strong storyteller with proven experience in public relations, influencer marketing, and cultural communications in both established and emerging markets.
* Skilled at managing through influence, with experience collaborating across distributor or partner-led markets.
* Diplomatic and adaptable, with the ability to build trust and alignment with external partners while safeguarding Sonos’ brand voice.
* Adept at balancing strategic planning with hands-on execution.
* Highly organized, proactive, and comfortable juggling multiple markets and priorities.
* A collaborative team player and trusted cross-functional partner.
* Comfortable navigating cultural nuance across diverse regions and building strong local networks.
* Agile, positive, and adaptive in a fast-paced environment.
* Fluent in German
* Fluent in English (written and spoken).
* Willing to travel as needed.
What You’ll Need:
* Minimum of 6-8 years PR experience working at an international company/client/agency, ideally in the consumer electronics, or lifestyle/entertainment industry.
* Bachelor degree (or equivalent experience)
* Strong understanding of the local media, cultural and influencer landscape
* Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
* Ability to build relationships cross-functionally and across different time zones.
* Ability to balance critical thinking with tactical execution
* Excellent writing and communications skills.
* Proficient in: Google Suite of services (sheets/drive/slides, etc), Meltwater is a plus.
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Your profile will be reviewed and you'll hear from us once we have an update. At Sonos we take the time to hire right and appreciate your patience.