Social DTC & Customer Activation Manager
To start as soon as possible in Darmstadt, Germany
We are Coty, a world‑leading cosmetics company. We are the global market leader in fragrances and number 3 in decorative cosmetics. Our extensive portfolio of many renowned brands is sold in over 150 countries. We believe in beauty with a progressive vision and in brands that inspire our consumers – wherever they are in the world.
Successful brands in the luxury and lifestyle segments form part of the local portfolio. Colleagues from HUGO BOSS, CALVIN KLEIN, GUCCI, BURBERRY, CHLOÉ, and many more are looking forward to welcoming you!
WHAT YOU CAN EXPECT
* Work smart – Up to 50% home working, trust‑based working hours and flexible working arrangements
* Team – A positive working atmosphere and culture shaped by diversity, collaboration and enjoyment
* International environment – Working in an international corporate setting with flat hierarchies and exciting projects
* Workplace – A modern working environment
* Parking & transport links – Free on‑site parking, a central location and excellent public transport connections
POSITION OVERVIEW:
The Social DTC & Customer Activation Manager is responsible for driving consideration‑ and conversion‑focused performance across Customer and Social DTC activations for Consumer Beauty brands in the DACH region. The role combines strategic responsibility with strong hands‑on execution, ensuring that campaigns on key retail media platforms (particularly dm and Rossmann) as well as commercial initiatives within the TikTok Shop — including promotions and affiliate activations — are executed in a targeted manner, continuously optimized, and scaled in line with best practices.
KEY RESPONSIBILITIES
* Independent development, objective‑setting, execution, and optimization of Retail Media campaigns across the DACH region, with a focus on dm and Rossmann, in close coordination with global and local stakeholders (including Media, Marketing, Retail Media, and Sales) as well as external media agencies
* Responsibility for the setup and ongoing development of two TikTok Shops — Manhattan (single‑brand) and Scenting (multibrand) — including product listings, commercial initiatives (bundles, discounts, GWPs), and overarching shop coordination
* Development, management, and continuous enhancement of the TikTok Shop affiliate marketing strategy to drive sustainable revenue and GMV growth
* Continuous performance monitoring and reporting for Retail Media and TikTok Shop to derive concrete optimization measures
* Close collaboration with Retail Media partners, TikTok Shop and affiliate agencies, as well as internal expert teams such as Marketing, Media, and E‑Commerce
* Ongoing monitoring of market and platform trends to identify innovation potential and performance levers
* Development and implementation of best practices and playbooks to support scalability and operational efficiency
* Planning, control, and monitoring of agency and project budgets in close alignment with the Senior Social Media & Content Manager
* Preparation of results, insights, and actionable recommendations for business reviews, management updates, and selected stakeholder formats
REQUIRED SKILLS & COMPETENCIES
* Strong understanding of the requirements and mechanics of e‑retailers, combined with high motivation to proactively drive new topics
* Solid experience in performance marketing, with a particular focus on Retail Media (including paid retailer search) and paid social advertising (e.g. TikTok, Meta), as well as hands‑on experience with retargeting setups, co‑funded search and social activations, and DSP‑based video and display advertising (e.g. Google DV360, MediaMath, Amazon DSP)
* Excellent expertise in building, developing, and interpreting reporting and KPI frameworks, as well as in managing and steering external agencies
* Confident and proficient use of MS Office, particularly Excel
* Practical experience with DAM and PIM systems as well as common shop systems (ideally Shopify)
* Experience in affiliate marketing with scalable creator networks as well as familiarity with relevant influencer and creator tools (e.g. Traackr) is considered an advantage
* Strong results‑ and performance‑oriented mindset, combined with a high willingness to learn and openness to innovation, AI tools, and new technologies
* Structured and independent working style with a high degree of initiative and a hands‑on mentality
* Strong communication and collaboration skills when working with internal stakeholders and external partners
* Very good German and English language skills, both written and spoken