Your mission
The Online Sales team is in charge of the growth and success of our digital presence, optimising marketing channels across all regions. We ensure a seamless, impactful experience that resonates with customers. Through our dedication and innovation, we unlock untapped potential, drive impressive growth, and set ambitious goals, shaping the future of O’Donnell’s online business.
We are seeking a highly skilled and results-driven Meta Growth Marketing Manager to join our dynamic marketing team. This role is pivotal in driving customer acquisition, revenue growth, and brand visibility through paid media channels. The ideal candidate will have a deep understanding of digital advertising platforms, data analytics, and campaign optimisation, coupled with a creative mindset to craft impactful campaigns.
* Campaign Execution
o You will develop, execute, and manage paid Meta advertising campaigns across the Meta platform
o You plan and allocate budgets effectively to maximise ROAS RI and achieve performance KPIs
* Performance Optimisation
o You will monitor and analyse campaign performance, identifying opportunities for improvement and implementing data-driven optimisations
o You perform A/B testing on creatives, ad copies, and landing pages to enhance performance
* Analytics and Reporting
o You will create and present detailed performance reports, providing insights and actionable recommendations to stakeholders
o You track key upper and lower funnel metrics around cost, engagement and performance on campaign and segment level
* Collaboration und Coordination
o You will work closely with the content, design, and product teams to develop compelling ad creatives and landing pages
o You will partner with cross-functional teams to align campaigns with broader marketing initiatives
Your profile
* Your Qualifications
o You are fluent in written and spoken German and English
o You have a degree or formal qualification in Marketing, Business or a related field
* Your Experience
o You have 2+ years of experience in Meta performance marketing, preferably in a fast-paced or startup environment
o You have a proven track record of managing and scaling Meta paid advertising campaigns with measurable success
o You have strong analytical skills and proficiency in tools like Google Analytics, Tableau, or similar
o You have excellent project management skills with the ability to manage multiple campaigns simultaneously
* Your Skills
o You have passion for achieving measurable results and continuously seeking improvements
o You have strategic thinking and a data-driven mindset
o You have creative problem-solving abilities
o You have strong communication and presentation skills
o You are detail-oriented with a focus on quality and precision
o You have the ability to adapt to a fast-changing environment and juggle multiple priorities
Your Benefits
* Grow beyond yourself - with us you can expect varied activities with a lot of responsibility and the opportunity to develop yourself further
* We offer you a better work-life balance thanks to flexible working hours, the option to work from home 2 days a week and 28 days' holiday a year
* On top of that, you have the option of 10 days of workation per year
* Of course, we will provide you with the hardware you need to do your job
* Fancy some booze? You'll receive an employee discount on our products as well as a free 700ml liquor with each new flavour launch
* Be part of a family and dynamic company - we value communication at eye level and enjoy celebrating our successes together twice a year at our winter and summer parties. We also organise regular team events
* You get access to our corporate benefits and we subsidise your company pension scheme by 25%
* You can choose between a subsidy for public transport, Urban Sports Club or JobRadWould you like to become part of our Moonshine team? Great, we're looking forward to your application!
Seit 2014 stellt das Team von O'Donnell rund um die Gründer August Ullrich und Philip Morsink außergewöhnliche Spirituosen auf Weizenbrandbasis her.
Bei O’Donnell Moonshine trifft Tradition auf neue Geschmackswelten. Wir füllen unsere Schnäpse in stilechten Einmachgläsern, sogenannten Mason Jars, ab, genau wie die Gangster während der amerikanischen Prohibition. Unser Name erinnert dabei an den illegal gebrannten "Moonshine" und an Spike O’Donnell, den Anführer einer der berüchtigtsten Moonshine-Gangs aus Chicago.