Description
Too much data, not enough insight?
We get it. At KNIME, we build software that helps people clean, combine, and understand their data—fast, efficiently, and without code.
And with our focus on Data Analytics & AI, we empower everyone to turn complex challenges into clear, actionable insights.
You can help make that happen.
We’re not just an open-source data analytics company—we’re a fast-growing, globally recognized pioneer at the intersection of data and AI, with users across industries, an international team from 30+ nationalities, and a thriving open community.
Join us as a Product Marketing Manager (Enterprise) and help us shape how KNIME Business Hub is positioned, understood, and adopted by enterprise customers worldwide.
Who you are
Experienced product marketer: You bring 5+ years of experience working closely with product and sales teams to support releases, influence roadmaps, and share competitive insights.
Technically curious: You’re interested in—or already experienced with—data science, AI/ML, and agentic AI, and you’re motivated to continuously upskill in this space.
Strong writer: You create clear, compelling copy for technical audiences and adapt messaging across personas and funnel stages.
AI-enabled marketer: You’re comfortable using AI tools to scale impact and understand how lead scoring and intent models influence effective content.
Sales-minded: You build sales decks and enablement materials with positioning that sales teams can use immediately.
Collaborative & empathetic: You thrive in cross-functional environments and approach marketing from a persona-driven, user-centric perspective.
Opinionated & reflective: You stay current on industry trends, share informed perspectives on what works in marketing, and give constructive feedback.
Language skills: You’re fluent in English with excellent grammar; German is a plus.
That's the job
Enterprise positioning: Own messaging and positioning for KNIME Business Hub, with a strong focus on enterprise use cases and bottom-of-funnel content.
Go-to-market leadership: Define and execute go-to-market strategies and coordinate product and feature launches with product, sales, and marketing.
Sales enablement: Build and maintain messaging frameworks, decks, and collateral that improve win rates and sales confidence.
Competitive intelligence: Gather and share competitive insights and run win/loss initiatives to strengthen narratives and inform product direction.
Bottom-of-funnel content: Develop success stories, one-pagers, comparison pages, webinars, and other assets that support conversion and expansion.
Growth collaboration: Partner with growth marketing on upsell strategies and lifecycle initiatives.
Speaker enablement: Coach internal speakers for webinars, events, and customer-facing sessions.
Partner enablement: Support partners with tailored messaging, competitive insights, and market context.
AI adoption: Explore and promote ways to use AI to scale marketing impact and enable team-wide adoption.
About us
KNIME is a fast-growing international Enterprise Software company. At KNIME, we build innovative software to help individuals and organizations make sense of their data through an intuitive, visual approach to data analytics and through integrations to the most advanced data science and AI/ML techniques on the market. KNIME Software comprises two products: the free and open KNIME Analytics Platform which has an intuitive low-code, no-code interface that allows anyone from spreadsheet users to seasoned data scientists to analyze their data; and KNIME Business Hub, its commercial complement that allows for large-scale collaboration and dissemination of insights across an enterprise.
At the core, we are an open-source company, which requires KNIMErs often to challenge and rethink conventional commercial strategies and ensure that the user – whether free or commercial – is at the center of every decision being made. At KNIME, you’ll gain experience working with industry leaders in their field – KNIME is used by many Fortune 500 enterprise customers, across 60 countries.
*Though we are happy to have applicants from further away, we’re not offering relocation benefits for this position.
KNIME is an equal opportunity employer. We’re all about providing opportunities for different perspectives to come together, where everyone feels included no matter their background.
What we offer
Strategic impact: Shape how an enterprise analytics platform is positioned and adopted by global organizations.
Cross-functional influence: Work closely with product, sales, and leadership on high-visibility initiatives.
Ownership & trust: Take responsibility for core messaging and GTM efforts with a high degree of autonomy.
Learning: Deepen your expertise in data analytics, AI, and enterprise marketing alongside experienced KNIMErs.
Flexibility: Remote-friendly setup or work from one of our German locations, with flexible hours to support work-life balance.