✨ About Us
We are a fast-growing German personal brand and business group operating in the health, lifestyle, and performance space.
This role is not for our e-commerce brand but for a private Instagram personal brand with a clear mission:
Build a high-value masculine Instagram presence that attracts top-tier women and grows a strong social circle based on Michael Sartains Men of Action principles.
Were looking for a creative, feminine, detail-oriented VA who understands aesthetics, dating psychology, storytelling and the flow of modern Instagram content.
Your Role
We are hiring a female Social Media Virtual Assistant who can manage, grow, and optimize a male Instagram personal brand.
Your work includes:
Content creation, editing, and posting
Photo enhancement + AI image generation
Managing comments and basic DMs
Creating a visually attractive masculine feed
Supporting the weekly content strategy
Tracking growth KPIs
Bringing creative ideas to improve the brand
If you:
Have a strong eye for aesthetics
Enjoy creating beautiful, engaging content
Understand what women find attractive in a male IG profile
Want a long-term, stable position with real ownership
Then this is the perfect role for you.
️ Key Responsibilities
Instagram Management (Primary Tasks)
Plan, schedule, and post content (Reels, Stories, Carousels, Photos)
Edit images using Lightroom / Photoshop / Canva
Create AI-enhanced photos using Midjourney, DALL·E, etc.
Maintain a clean, masculine, high-value aesthetic
Research and apply relevant hashtags
Write captions in a confident, masculine tone
Maintain and update the media library
Create weekly content calendars
Run basic DM and comment engagement tasks
Track weekly KPIs (reach, saves, profile visits, follower growth) Customer Service Backup (as needed)
Content Creation & Visual Branding
Propose layout ideas for the grid
Select the best photos from shoots/travel/lifestyle content
Suggest new content styles based on performance
Apply Michael Sartain (Men of Action) concepts to positioning
Adjust the profile as the brand evolves
Communication Tasks (as needed)
Reply to comments in a friendly but masculine tone
Prepare DM templates for engagement
Flag potential high-value interactions to the CEO
Notify the CEO of negative or sensitive messages
✅ Required Skills
Strong experience with Instagram content creation
Photo editing skills (Lightroom, Photoshop, or Canva)
Experience with AI image generation (Midjourney, DALL·E or similar)
Excellent English (written & spoken) C1 or above
Strong sense of aesthetics (masculine lifestyle, fitness, travel)
Organized, detail-oriented, reliable
Able to follow instructions AND contribute creative ideas
Stable internet connection (30 Mbps+)
Quiet and professional work environment
Comfortable handling sensitive/private material
Familiar with modern dating psychology or willing to learn fast
What Success Looks Like
The Instagram feed looks clean, attractive, masculine
Content is posted consistently without reminders
Photo edits look natural, professional, and high-value
Engagement improves month after month
You propose new creative content ideas regularly
The brand grows in reach, visibility, and social circle attractiveness
You work proactively and think several steps ahead
Nice-to-Haves (Not Required)
Experience managing personal brand accounts
Background in social media strategy
Understanding of Michael Sartain / Men of Action
Experience with Reels editing
Knowledge of female psychology or dating dynamics
Basic copywriting skills
Working Hours
Ideally 1015 hours/week
Flexible schedule
Some overlap with European daytime (CET) required
This is a long-term role not a temporary project
What We Offer
100% remote and flexible work
Long-term stability
Opportunity to grow into a full-time role
Creative freedom + your ideas truly matter
Direct impact on a fast-scaling personal brand
Supportive, respectful, and growth-oriented environment
Transparent communication and fair treatment guaranteed ✅
Apply Now
If youre ready to create beautiful content, manage a high-value masculine personal brand, and help build a powerful social presence
Hidden word: elevate