PowerUp Talent is partnering with a leading mobile games studio known for shaping the idle genre and engaging hundreds of millions of players worldwide.
We're looking for a User Acquisition Lead to join their passionate and experienced growth team.
This is an exciting opportunity for a data-driven, strategic UA expert ready to take ownership of performance marketing initiatives across multiple titles. If you thrive in a creative, fast-moving environment and want to contribute to the long-term success of beloved mobile games, this role is for you.
Responsibilities:
* Define and implement UA strategies in collaboration with the Growth Director.
* Manage campaign performance across top platforms (e.G. AppLovin, Unity, TikTok, Facebook, Google).
* Oversee daily operations of the UA team, ensuring both campaign results and team performance are optimized.
* Experiment with new channels, tools, and automation to improve efficiency and scale.
* Lead, coach, and grow a cross-functional UA team, supporting their development and career growth.
* Collaborate closely with creatives and analysts to drive data-informed, impactful campaigns.
* Build strong relationships with key advertising partners and platforms.
Requirements:
* Previous experience in UA within the mobile gaming industry.
* Solid track record running performance marketing campaigns across multiple acquisition channels.
* Strategic mindset with the ability to contribute to both growth and creative direction.
* Experience leading and mentoring teams.
* Strong analytical and problem-solving skills.
* Excellent communication and collaboration abilities.
* Comfortable working cross-functionally and in a dynamic, fast-paced environment.
Why Join?
You’ll be joining one of Europe’s most innovative mobile game studios, backed by a team that’s passionate, collaborative, and focused on delivering long-term success. This is your chance to make a real impact on games loved around the world — with the freedom and responsibility to drive results.