The Senior Marketing Manager will play a crucial role in developing and implementing effective offline & online marketing strategies to promote the school, enhance visibility & reputation and attract prospective students. The person will be responsible for managing internal communications, community relations and school events to foster trust, belonging and engagement at BIS.
The Senior Marketing Manager will be part of Team Communications, Admissions and Fundraising and will especially work closely with the Head of Communications & Advancement. The role is responsible for the entire school on both campuses, with the main workplace located at Schloss Haimhausen.
Develop and implement effective and strategic offline & online marketing campaigns
Plan and execute online marketing measures to generate relevant leads, e.g. social media, online platform co-operations, Search Engine Optimisation (SEO), Search Engine Advertisement (SEA)
Identify key source markets, align them with our personas, and adapt the marketing campaigns accordingly
Analyse data, monitor the effectiveness of the marketing campaigns and deliver a reporting with key performance indicators (KPI)
BIS Grill & Chill, BIS International Festival)
Managing internal communications: ensure alignment of content and communication across all school sections
Support to find inspiring stories and to co-create content, e.g. for social media, website, blogs, magazine
Main liaison between the Parent Community Council (PCC) and the school
University degree in marketing, online marketing, communications, public relations, business administration or comparable education
At least five years professional experience in marketing & communications
Digital native: extensive expertise and passion in online marketing, digital campaigns and social media
Content creator: excellent storyteller, able to create appropriate and compelling content for different audiences and channels
Extensive experience and expertise in collecting data, web analytics and creating KPI reportings
Strong ability to manage multiple projects in parallel and reliable in keeping deadlines
Proficient use of software, online tools and AI, e.g. for statistics, reporting, measuring
Pro-active, well organised team player with a hands-on mentality who thrives in an international, dynamic and innovative environment
Fluent English language skills (verbally and in writing), fluent German is a plus
A varied and exciting task with purpose: further develop and position a leading international school via marketing, communication and community management, and strengthen its reputation
An outstanding, positive working environment with innovative drive and an eye for the future, an international spirit and an exciting community
An appreciative, very pleasant working atmosphere in a unique working environment (Schloss Haimhausen with park, forest, etc.)
Flat hierarchies, room for ideas and a high level of personal responsibility
Flexible working hours, 30 days holiday and good work-life balance
Google Drive) and continuous personal development
Other benefits: holiday pay, excellent social benefits, support for company pension scheme, cafeteria & bistro, community events, strong networks within the community and with external companies, etc.
The Bavarian International School gAG (BIS) is a private, non-profit all-day school with two campuses in the north of Munich (Haimhausen) and in Schwabing. 1,250 students from 70 nations attend the IB World School. Succeed", students enjoy a holistic, personalised and innovative education in English. Intercultural competence, cooperative learning, global responsibility and international mindedness characterise the philosophy of BIS with around 240 teachers and staff.