* Support of Renesas Automotive Microcontrollers;
* Develop and execute product marketing strategies for our MCU portfolio;
* Define product positioning, messaging and differentiation;
* Conduct market analysis and competitive benchmarking;
* Work with internal marketing teams and design section to define and follow-up on roadmaps for Renesas microcontroller products;
* Develop and drive market introduction plan (e.g., lead customers, lead market segment/application, etc.) worldwide;
* Drive responsible departments for the complete “product package” (documentation, starter kits, flyer, software) for market introduction including training of the sales force for assigned products;
* Produce public marketing materials such as whitepapers, press releases, webinars, etc.;
* Work with internal 1st and 2nd level support teams for MCU products;
* Coordination and effective information exchange with our Renesas global teams.
Qualifications:
* Graduate in electronic/computer engineering;
* 8+ years of experience in product/technical marketing and/or FAE in MCU semiconductor industry;
* Experience in the automotive market, understanding of Carmaker and Tier 1 requirements;
* Deep knowledge of embedded Microcontrollers (Renesas or other) and Eco-systems;
* Good sense of understanding technical requirements and customer expectations;
* Strong communication skills, team-oriented and ability to work in a multicultural environment;
* Fluent in English (written and spoken) and German (preferable);
* Work with software IT infrastructure and standard PC tools (MS-Office);
* Ideally experience in:
o Automotive system and E/E architecture;
o Customer negotiations;
o Product definition and requirement management;
o Handling of complex technical RfQ’s in collaboration with key customers;
o MCU architecture/Networking;
o Functional Safety/Security;
o Embedded Software.