Senior Marketing Manager – remote or onsite (m/f/d)
Location: Remote/Stuttgart (Germany)
Join The Marketing Department of eccenca GmbH
At eccenca we are convinced that access to knowledge combined and accessible with the right data on-time is at the heart of any company's future business success. Every day we work for our clients to overcome their data silos, cut through complexity, and manage the every-growing dynamics in decision and market cycles. To ensure cohesive and engaging communication across all platforms and to drive the development of the eccenca brand we are looking for a Head of Marketing and Communication at the next possible date.
The Role
* Develop and execute eccenca’s comprehensive marketing strategy with a focus on Lead Generation to drive new business opportunities.
* Manage all online and offline marketing channels including social media, email campaigns, website content and design, and SEO.
* Build and maintain relationships with partners to leverage co-marketing opportunities and strengthen channel sales.
* Collaborate closely with the sales team to align marketing efforts with revenue goals and ensure a consistent pipeline of qualified leads.
* Manage marketing budgets, campaigns, and performance analytics to optimize ROI.
* This role will include overseeing as well as hands on creation of high-quality content and marketing assets (white papers, case studies, blog posts, etc.).
* Lead and mentor a small marketing team of internal and external service providers, while also contributing hands-on to daily tasks.
* Stay updated on industry trends and competitor activity to adapt marketing strategies and positioning accordingly.
What We Expect From You
* ~ 5 years of experience in B2B marketing within the enterprise software, data management, or technology sectors.
* Proven track record in developing and executing successful lead generation and demand generation campaigns.
* Hands-on experience in managing social media platforms, content creation, and partner management.
* Experience with complex products and long sales cycles
* A feel for data domains and for current trends in Data (Products), AI, LLM
* Ability to work independently and in a structured manner as well as in a team
* Excellent communication and interpersonal skills, with the ability to work cross-functionally with teams.
* Fluency in English is required, proficiency in German is a strong advantage.
What We Offer You
* Working with some of the most innovative clients and partners in the world
* Startup spirit, new technologies, and flexible working hours
* Flat hierarchies and friendly team-oriented work environment
* A growing, fast-pacing environment in a dynamic marketplace
* A lot to learn, and working with an international, multidisciplinary team
* A creative and casual workplace in Stuttgart, Leipzig, or Berlin with many advantages included
* Home office whenever needed (up to 100%)
* A permanent work contract with a competitive salary package and 30 days of vacation per year
* Comprehensive training and ongoing support to help you achieve your professional goals
Anne-Cathrin Becker
+49 341 9748 4890
career(at)eccenca.com
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