Head of Digital Marketing (f/m/d) Rhenus Group2 days ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.Your BenefitsAgile EnvironmentEmbrace a dynamic work culture, where you and your team adapt quickly to meet evolving needs.Continuous TrainingSharpen your skills and advance your expertise with our professional development programs.Flexible Working HoursWe offer flexible schedules to suit your lifestyle and personal commitments.Great TeamIt’s truly the people that make the difference — and with us you’ll join the best team around.Modern EquipmentWork with cutting-edge tools and technology designed for peak performance.Personalized GrowthAccelerate your career with development opportunities, tailored to your talents and interests.Job DescriptionWhat you can expectDigital Strategy & InnovationLead the global digital marketing strategy across key channels (like Website, SEO, paid media, e-mail-marketing and marketing automation)Drive digital growth, lead generation and customer experience with a forward-looking roadmapMonitor and apply emerging B2B digital and AI trends to maintain a competitive edgeTake digital marketing to the next level and work with the team to implement new channels and ensure an omni-channel strategy.Digital Execution & PerformanceOversee performance marketing (PPC, retargeting, programmatic) to drive demandLead website and SEO optimization to boost traffic, UX, and lead generationEnable data-driven decisions focused on conversion, ROI, and attributionGuide regional teams in localizing campaigns and ensuring brand consistencyDigital Infrastructure & MartechOwn and optimize the digital marketing tech stack (CRM, CMS, MAP, analytics) in alignment with Group Performance & TransformationCollaborate with IT and partners to enhance website and digital touchpoints for usability and performanceMonitor GDPR and data privacy compliance across all digital activitiesContent & EngagementCollaborate with content and brand teams to shape a consistent digital narrative across platforms, overseeing web, blog, video, and social media content aligned with customer needs and journeys.Team Leadership & CollaborationLead and develop a high-performing team of digital marketing professionals at group level.Partner closely with global and regional marketing, product, CRM, data protection and sales teams to align digital marketing with commercial objectives.Manage external vendors, agencies, and consultants effectively.What you bringEducation & ExperienceDegree in Marketing, Digital Media, Business, or related field (Master’s preferred)4+ years in digital marketing leadership, ideally in global B2B or industrial sectors; B2C experience with B2B adaptability also welcomeProven success in leading teams and digital campaigns with strong, measurable impactSkills & CompetenciesDeep expertise in digital channels, SEO/SEM, analytics, MAP, and web techCollaborative, people-oriented leader with cross-functional team experienceStrategic thinker with strong analytical and problem-solving skillsExcellent communicator with executive-level stakeholder managementStrong understanding of the B2B buyer journey and scalable lead generationExcellent command of English is essential, as the role involves close collaboration with international stakeholders. Proficiency in German and/or Spanish is a valuable asset.Why Join Us?Play a key role in shaping the digital future of a global industry leader.Lead transformation in an ambitious, forward-thinking marketing organization.Work with international teams in a dynamic, fast-paced B2B environment.Access to growth opportunities and exposure to senior leadership.Business UnitAssets & ServicesAs a central unit, Rhenus Assets & Services has various service centers that serve the decentralized business units as an internal service provider for all commercial matters. The service centers keep an eye on the needs of the individual business areas and set global standards to ensure that the Rhenus Group is well positioned and provides optimum support. Our flat hierarchies give every employee a wide range of scope for action and the opportunity to contribute their own ideas and implement them for the entire group.Seniority levelSeniority levelDirectorEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesTransportation, Logistics, Supply Chain and Storage, Truck Transportation, and Freight and Package TransportationReferrals increase your chances of interviewing at Rhenus Logistics by 2xHead of Media & Digital Marketing (m/w/d)Cologne, North Rhine-Westphalia, Germany 2 weeks agoCologne, North Rhine-Westphalia, Germany 1 hour agoHead of eCommerce/Digital/Sales Excellence (d/f/m)Head of Operational Marketing & Digital (m/f/d)Cologne, North Rhine-Westphalia, Germany 2 weeks agoWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr