Job Description
Job Title: Director, Growth Marketing
True Classic is looking for a Director, Growth Marketing to drive new and repeat customer revenue through paid media, affiliate marketing, and owned media channels. In this hands-on, performance-focused role, you will work directly with our Head of Marketing to execute, scale, and systematize growth initiatives that improve CAC efficiency, retention, and customer LTV.
You’ll thrive here if you’re a scrappy executor who’s just as comfortable managing ad platforms as you are building performance dashboards or partnering on full-funnel strategies.
All True Classic roles are global and omni-channel, driving accountability across product categories, regions, and sales/marketing channels. This role will allow you to impact operations worldwide, ensuring alignment with our business objectives and delivering success across diverse markets and platforms.
Areas of Accountability
* Performance Marketing & Paid Media: Plan, execute, and optimize campaigns across Meta, Google, YouTube, TikTok, and affiliate networks. Manage media budgets, pacing, and efficiency to deliver on CAC, ROAS, and retention goals.
* Affiliate & Partnerships: Manage True Classic’s affiliate program with a focus on quality, ROI-driven partnerships. Collaborate with agencies, influencers, and publishers to generate conversions.
* Owned Media Optimization: Support campaign and flow strategy across owned media channels (e.g., email, SMS, app push). Partner with creative and lifecycle teams to deploy full-funnel strategies and increase repurchase rate and LTV.
* Measurement & Reporting: Build and maintain dashboards tracking spend, CAC, ROAS, retention, and LTV. Surface insights and trends to inform weekly optimizations and executive-level strategy.
* Systems & Scale Enablement: Help implement systems and processes to operationalize growth (e.g., reporting frameworks, A/B testing protocols, creative tagging systems).
* Cross-Functional Collaboration: Partner to develop performance-driven assets and ensure alignment on budget pacing, ROI, and scenario planning.
Qualifications
* 5+ years of hands-on experience in growth or performance marketing, ideally in DTC e-commerce.
* Expertise in campaign management across Meta, Google, YouTube, and TikTok.
* Strong understanding of full-funnel strategy, attribution models, and lifecycle optimization.
* Data-driven mindset with experience using reporting tools and performance dashboards.
* Ability to collaborate cross-functionally and quickly turn insights into action.
Preferred Qualifications
* Experience in high-growth eCommerce, ideally in apparel, lifestyle, or CPG.
* Proficiency in attribution platforms such as Triple Whale, Rockerbox, or Northbeam.
* Familiarity with GA4 and event-based tracking frameworks.
* Experience working in hybrid or remote environments with cross-functional teams.
Skills and Competencies
* Technical Skills:
o Paid media platforms (Meta Ads, Google Ads, TikTok, YouTube).
o Analytics tools and dashboards (GA4, Looker, Triple Whale, Rockerbox).
o Excel / Google Sheets (advanced).
* Soft Skills:
o Analytical rigor and curiosity.
o Strong written and verbal communication.
o Speed and efficiency in execution.
o Creative problem-solving and iteration mindset.
o Team collaboration and adaptability.
Workplace Arrangement
Remote
Compensation and Benefits
* Compensation: Competitive salary + quarterly performance bonus.
* Time Off: Unlimited PTO and sick time.
* Health & Wellness: Company medical, dental, and vision insurance, $75/month Wellness Stipend, Free Employee Assistance Program (EAP).
* Work & Growth Support: $75/month Work From Home Stipend, $75/month Learning & Development Stipend.
* Perks: $1,000/year True Classic merchandise allowance, 401(k) plan with 3% company match.
True Classic is proud to be an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or accommodation due to a disability, please contact Human Resources.
About True Classic
At True Classic, our purpose is simple: empower everyone to look good and feel good. Founded in 2019, we’re a fast-growing apparel brand obsessed with fit, quality, and impact. But we’re building more than great products—we’re building a high-performance team where smart, driven people do meaningful work and see the direct results of what they create.
If you thrive in fast-paced environments, take ownership of your work, and want to build something that actually moves the needle—join us and help shape what’s next at True Classic!
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