Description and Requirements
About Us: Join our dynamic team at Lenovo, where we are transforming from a product-focused company to a services and solutions-led technology powerhouse. We are looking for a passionate and innovative PR & Communications Leader to drive our external and internal communications throughout the DACH (Germany, Austria & Switzerland) region.
As our Communications Leader, you will be at the forefront of our communication strategy, working closely with local colleagues to deliver groundbreaking campaigns that target the decision-makers of today and tomorrow. You will explore new opportunities and techniques, lead corporate PR and issues management, and drive greater awareness of the Lenovo story.
The role offers autonomy to set the direction and style of communications across Lenovo’s diverse portfolio – from PCs, data centers, solutions and services. This is a senior individual contributor role, you will not have direct reports but will work closely with internal colleagues and manage external agency partners to deliver high-impact communications.
Key Responsibilities:
1. Local Communications Leadership: Develop and execute a tailored communications strategy for the DACH region, aligned with EMEA and global priorities. Highlight Lenovo’s wins, strengths, and unique business profile to foster a localized market presence.
2. Integrated Amplification: Collaborate with marketing heads to create and drive integrated campaigns across B2B and B2C audiences.
3. Media Relations: Exploit your contacts book and build and maintain strong relationships with key stakeholders, including media contacts and influencers across Germany, Austria, and Switzerland.
4. Executive and Corporate Communications: Guide executive communications to increase visibility for local leadership and provide corporate PR support, ensuring alignment with Lenovo’s overarching communication goals.
5. Government Relations Support: Work with in-market government relations specialists to highlight Lenovo’s role in innovation and sustainability.
6. Measurement and Reporting: Monitor, analyze, and communicate PR results regularly, using insights to refine strategies and demonstrate ROI.
7. Internal Engagement: Collaborate with sales leaders, HR directors, and site managers to drive internal communications and employee engagement initiatives across the region.
What We’re Looking For:
8. 10+ years of proven public relations experience, with roles in both agency and in-house settings, preferably in the technology sector and with global companies or international brands.
9. Self-motivated with a results-oriented, problem-solving mindset, capable of delivering under pressure in a dynamic, fast-paced environment.
10. Strong understanding of the DACH communications landscape, particularly in Germany and Austria. A grounding in technology (PC, data center, services and solutions) communications is a distinct advantage.
11. Demonstrated expertise in earned media and social media amplification, with a track record of integrating these within campaigns. Ability to build compelling stories that highlight localized successes and resonate with diverse audiences.
12. Confident corporate spokesperson and communications professional with experience in issues management as well as a proven record in executive profiling, brand building, storytelling and media relations.
13. Adept at building trust and fostering strong relationships with senior leaders, blending strategic advisory expertise with hands-on execution.
14. Financially savvy, with experience managing budgets to maximize available funds.
15. Excellent written and verbal communication skills in German and English.
Why Join Us?
16. The autonomy to set the direction and style of communications in the region.
17. Opportunity to work closely with senior leadership and make a significant impact.
18. Be part of a creative, innovative, and flexible team with a “can-do” approach.
19. Drive innovative socially led B2C and B2B campaigns
If you are a creative and adaptable communication professional with a passion for driving innovative work and making a difference, we want to hear from you!
What we offer to Lenovo employees:
20. A multitude of professional and personal opportunities
21. An open and stimulating environment within one of the most forwarding thinking IT companies
22. Flat structures and fast decision-making processes
23. A strong focus on your development
24. An international team with a high focus on diversity & inclusion
25. Flexibility and mobile working
26. and a lot of fun: We like to celebrate our successes!
and by the way ... you can count on us as a certified "great place to work"