Who we are is what we do.
Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.
Among the largest globally distributed companies in the world, our team of 6,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.
Why should you be part of our success story?
As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.
Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.
Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $12 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.
About the Role: Associate Director/Senior Marketer, DACH Marketing
As part of Deel’s rapid growth, we are seeking an experienced Associate Director or Senior Marketing Manager to lead and execute our marketing strategy for the DACH region. We are looking for a self-driven, creative, and strategic marketer who understands what it takes to build and scale market presence in DACH. The ideal candidate will have a proven track record of developing segment-specific strategies and executing local campaigns that drive sustainable brand awareness and generate high-quality pipeline.
In this role, you will own the end-to-end marketing strategy for the region—from planning and execution to performance analysis. You’ll be responsible for crafting and deploying demand generation initiatives that grow our brand presence, attract early adopters and convert them into loyal customers and passionate brand advocates.
What you'll do
1. Strategic Leadership: Develop go-to-market marketing strategy, including messaging and positioning, with a strategic focus on maximising pipeline and conversion.
2. Cross-functional Collaboration: Work closely with local sales, central marketing, and digital marketing teams to create and execute market focused demand and field marketing programs that accelerate pipeline growth.
3. Campaign Ownership: Own content and integrated campaign strategy and execution, working collaboratively with agencies, influencers and partners across sales, growth, and wider marketing functions.
4. Initiative Execution: Lead complex, cross-functional initiatives that drive the business forward, ensuring pipeline growth and alignment across multiple teams and stakeholders.
5. Growth Metrics: Drive growth at the market level by developing and reporting on key KPIs, assessing pipeline health, and activating lead acceleration plans.
6. Customer Insights: Conduct in-depth customer and market research to gain insights into target audiences and personas, informing strategic decisions on where and how to win.
7. Land Locally: Identify and account for regional differences for DACH across global GTM, tailoring marketing strategies with a market lens.
8. Team Contribution: Contribute to broader team initiatives, leveraging insights to inform program and content needs, and communicate strategies and timelines effectively across teams.
9. Budget Management: Track ROI and budget, influencing the allocation of marketing spend based on past performance insights.
Qualifications:
10. Experience: 7-10+ years of experience in regional/growth marketing positions, with the majority focused on the DACH market.
11. Track Record: Proven success in developing demand generation strategies and uncovering new marketing channels for growth in the DACH region.
12. Market Knowledge: Know the market intrinsically with experience finding our target audiences through market-specific channels and partners.
13. Innovative Mindset: A hacker’s mentality with a relentless drive to find innovative ways to achieve goals, even when challenging conventional wisdom.
14. Analytical Skills: Strong analytical skills with a history of measuring and enhancing marketing channel performance.
15. Collaboration: Excellent communication and collaboration skills, capable of effectively working across multiple teams and stakeholders on a global scale.
16. Communication: Superior verbal and written communication skills, with the ability to engage directly with executives and senior leaders.
17. Language Skills: Written and verbal fluency in English and German (native-level) is required; additional European languages are a bonus..
Total Rewards
Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.
Some things you’ll enjoy
18. Stock grant opportunities dependent on your role, employment status and location
19. Additional perks and benefits based on your employment status and country
20. The flexibility of remote work, including optional WeWork access
At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.
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