ZEISS Microoptics is pioneering the integration of advanced optical technologies into automotive glass, transforming windshields into multifunctional interfaces. Your RoleAs a Senior Marketing Expert, you'll be at the forefront of shaping and implementing our communications strategy. While your primary focus will be on execution, your insights and strategic thinking can influence the broader marketing direction. Craft innovative marketing initiatives that align seamlessly with our overarching strategyDesign, refine, and execute cutting-edge online marketing and social media plansStrategically manage our social media presence, especially on LinkedIn, through content creation, community engagement, and performance analysisLead the organization of trade shows (e.g. CES, IAA, Auto Shanghai, …), sales events, and customer engagements that captivate and connectDevelop compelling, technically oriented content across various channels, ensuring a cohesive brand presenceOversee external agencies and service providers, while managing budgets effectively. Are you ready to drive innovation in the automotive industry? Your ProfileDegree in Communication, Marketing, Media Studies, or a related fieldSeveral years of experience in marketing, communication, or PR, with a strong focus on the automotive sector are mandatoryProven track record in developing and executing communication strategiesIndependent, structured, and results-driven approach to work, keen interest in future technologiesExceptional verbal and written communication skills in English and German for stakeholder management, along with a willingness to travel nationally and internationallyEmbrace the opportunity to not only execute but also shape the strategy that drives our success in the automotive industry. For more information see: Your ZEISS Recruiting Team: Stefanie Kretschmann