Domes Resorts is a leading luxury hospitality group based in Greece with a strong and expanding presence across Europe and strong partnerships with the international brands of Marriott International and Hilton Worldwide.
We are seeking an experienced and driven Head of Customer Loyalty & Partnerships to join our team.
In this role, you will design and lead Domes' loyalty ecosystem — a hybrid subscription and points‑based program spanning hotels, restaurants, beach clubs, retail, and international partners — with a target of reaching more than 50,000 members. At the core of this position is the ability to build strong partnerships and drive commercial negotiations, supported by international exposure with a focus on the UK and Germany.
Scope of the Role
* Architect and launch Domes' new loyalty ecosystem, combining subscription and points‑based mechanics across hospitality, F&B, retail, and external partners
* Design the full program structure, including tiers, benefits, earning/redemption rules, and overall rewards economics
* Build and manage a multi‑market partner network across Greece, the UK, Germany, Spain, and Portugal, spanning travel, lifestyle, retail, and financial services
* Lead the development of a co‑branded bank/card partnership, from negotiation through launch and ongoing performance management
* Oversee the loyalty app roadmap with the Product Lead, ensuring a seamless digital experience and continuous feature advancement
* Drive member acquisition, engagement, and retention strategies to reach a target of 50,000 members
* Leverage data and customer insights to optimize program performance, measure ROI, and guide strategic decisions
* Ensure GDPR and regulatory compliance across financial, data, and regional requirements
* Manage and grow a cross‑functional loyalty and partnerships team, fostering collaboration and execution excellence
* Act as the internal champion of loyalty and customer value, shaping Domes' global customer engagement strategy
Requirements
Useful to have
* 5-7 years of progressive experience in loyalty, partnerships, CRM, or comparable commercial roles, with a proven track record of delivering growth, engagement, and customer value
* Bachelor's degree in Business, Marketing, Economics, or a related field; postgraduate studies are a plus but not required
* Excellent communication and presentation skills in English; additional European languages are a plus
* Solid understanding of GDPR and regulatory considerations around customer data and financial/loyalty products, or the ability to quickly get up to speed
* Background in industries such as airlines, hospitality, telecom, retail, fintech, or lifestyle brands, bringing a deep understanding of customer behavior, program economics, and partner ecosystems
Key Competencies
* Partnership‑first mindset - exceptional at building and nurturing external relationships; technical loyalty knowledge is a plus but not a must
* Proven track record in strong commercial negotiation and closing win‑win deals
* International experience, ideally with exposure to the UK and/or German markets
* Ability to design effective tier structures and rewards economics that drive customer value and ROI
* Entrepreneurial, hands‑on attitude - comfortable building programmes and processes from the ground
What you will bring
* Demonstrated strength in partnership negotiation, including the ability to structure, pitch, and secure impactful collaborations that drive both commercial outcomes and member value
* Entrepreneurial, global mindset, comfortable working across markets, navigating cultural nuances, and building new initiatives in fast‑moving, international environments
Benefits
* Becoming a member of an organization that prioritises its people, caring for their well‑being and providing opportunities for growth and skill development
* Various and diverse opportunities within the Group
* Feeling safe and secure within a fast‑paced organization
* Competitive compensation package paired with a performance‑based bonus programme
* Attractive travel benefits, offering access to unique destinations and experiences
* High levels of autonomy and full ownership of a global, multi‑market loyalty programme
Domes Resorts is an equal opportunity Employer. All applications will be treated in strict confidentiality.
Please note: Only short‑listed candidates will be contacted.
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