Category Director / Brand Lead – Consumer Health
Location:
Germany (Hybrid) Industry:
Global Consumer Health
Walker Cole International is supporting a global Consumer Health organisation experiencing significant growth across its brand portfolio. We are seeking an accomplished Category Director / Brand Lead to define category strategy, elevate brand performance, and drive commercial momentum across multiple European markets. This is a high‑visibility leadership position with the autonomy to influence how the category grows, innovates, and competes.
Role Overview
Create and drive the long‑term category vision, ensuring clear direction for portfolio growth, brand positioning, and commercial execution. Build consumer‑centric marketing plans that integrate digital, eCommerce, pharmacy retail, and healthcare‑professional channels. Lead cross‑functional collaboration with key internal partners across Marketing, Medical, Regulatory, Supply Chain, and Commercial teams. Own and manage P&L responsibilities, using data and market insights to optimise pricing, performance, and channel strategy. Shape the innovation pipeline and champion new product development based on consumer trends and competitive dynamics. Provide leadership and mentorship to brand teams, reinforcing a culture of agility, accountability, and creativity.
Candidate Profile
We are looking for an experienced commercial leader with:
5+ years of experience in Consumer Health, OTC, or FMCG brand management. A track record of delivering strong category performance and brand growth. Confidence leading digital marketing, eCommerce activation, and 360° brand communication. Experience working within regulated categories such as OTC medicines, medical devices, food supplements, or cosmetics. Strong analytical thinking, commercial acumen, and the ability to influence senior stakeholders. A balance of strategic vision and hands‑on leadership. English fluency is required; German language skills are an advantage but not essential.
What’s Offered
A senior strategic role within a business investing heavily in Consumer Health expansion. Opportunity to shape category strategy and brand growth with full leadership visibility. A collaborative, forward-looking culture focused on innovation and execution. Competitive compensation package, performance bonus, and long‑term career progression.
Category Director | Brand Lead | Consumer Health | OTC | Healthcare Marketing | FMCG Marketing | Pharmaceutical Marketing | Brand Strategy | Category Strategy | Portfolio Management | P&L Ownership | Commercial Strategy | Digital Marketing | eCommerce Activation | 360 Brand Communication | Innovation Pipeline | New Product Development | NPD | Market Insights | Brand Building | Brand Equity | Strategic Planning | Cross-functional Leadership | Stakeholder Management | Data-driven Decision Making | Go-to-Market Strategy | Channel Strategy | Multi-market Leadership | Growth Mindset | Fast-paced Environment | Senior Brand Management | Category Growth