3PAGEN is an established international multi-channel retail company with operations in Germany, Austria and France and is part of the French Damartex Group.
Our mission: "By your side, inspiring you to live every day to the fullest." We focus on the target group of active seniors and see ourselves as a trustworthy and caring partner. With commitment, innovation, and social responsibility, we stand for the well-being, comfort, and autonomy of our customers.
Where do we want to go? To a successful future, which we want to shape together with our dedicated employees (m/f/d) – and perhaps soon with you too.
Your tasks
You will manage our cross-channel customer and marketing activities using data-driven strategies. Through analysis, modeling, and selection, you will create the foundation for efficient budget allocation, increased profitability, and sustainable growth – across print and digital channels.
You will collaborate with our British sister company, the French parent company in France, and other companies within the group.
* Analysis of customer and transaction data (print, webshop, social commerce, digital marketing)
* Campaign selections & data management
* Development and further development of a CLV model
* Campaign and budget management based on Customer Lifetime Value
* Management of response, churn, and potential scores
* Development of CLV, response, and churn models
* Development of attribution models for cross-channel budget optimization
* Creating complex SQL selections
* Further development of reporting, KPI structures and data models
* Close collaboration with IT, marketing, e-commerce and management
Your profile
* Completed studies (business administration, statistics, controlling, business informatics)
* At least 3 years of experience analyzing large data sets, ideally customer data in a retail or e-commerce environment.
* Excellent SQL skills
* Experience with CLV, scoring, or attribution models
* Strong analytical and conceptual skills
* Entrepreneurial thinking and understanding of campaign profitability
* Excellent English skills
* Enjoyment of international cooperation
Our offer for you
* Flexible working hours and flextime / hybrid working
* Taking personal responsibility from the start
* 30 days of vacation per calendar year
* Varied dining options
* Subsidy for company pension schemes and capital-forming benefits
* open communication at all levels and a lived "open door policy"
* Bicycle leasing and employee benefits program
* Employee parking and good public transport connections