Responsibilities Building and coordinating European PR strategies, tools and frameworks, following global guidelines and using area expertise and local language execution. Coordinate communication with global, regional, and local PR teams and serve as internal point of contact. Coordinate with global, regional, and local PR teams media events and interviews with key brand assets for global media partnerships and editorial coverage, as needed. Facilitate ambassador coordination and communication with global Business Units, Entertainment, and Sports Marketing. Create and adapt relevant global PR materials into the region, inclusive of press releases, product pitches and internal/external asset activation. Act as a PUMA representative at European area for press events and activations. Create regional media communications, global cross‑functional media monitoring and press review reports. Organize and facilitate ordering of seasonal global PR samples and seeding programs to support regional and local PR teams. Manage regional PR calendar and media outreach tools for the brand, based on global PR guidance. Manage, select and lead regional PR agency. Ensure and maximize product coverage in validated PR channels as basis for LLM search and product recommendation. Qualifications You demonstrate strong skills in developing European PR strategies and applying the right PR tools and communication frameworks. You excel in media relations and know how to create, adapt, and distribute press materials effectively across different markets. You coordinate seamlessly with global, regional, and local PR teams to ensure smooth communication and aligned project execution. You manage ambassadors and talent confidently while collaborating closely with Business Units, Entertainment, and Sports Marketing. You bring strong project management abilities to oversee PR calendars, agency partners, seeding programs, and the logistics of press events. You use your analytical skills to conduct media monitoring, create press review reports, and evaluate product coverage across validated PR channels. You apply deep market understanding and local language expertise while representing the brand confidently at press events and activations. PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination. #J-18808-Ljbffr