Senior Digital Marketing Analyst (all genders) WongDoodyis a creative technology agency with 30 years of experience, 2,000 designers and innovators, and 20 design studios around the world.Weareproudtohavewonover500creativeawardsandhavetwicebeenfinalistsforInnovation AgencyoftheYear.Wecreateintelligentmarketingandexperiencesthathelpunlockwhat’snextforpeopleandbrands. Andwebelievein a FriendCalledFuture -alwaysembracingwhat'snewandwhat'snextwithopenarms. Retail & CPGVertical Ourteamspecializesin FMCG andretail.Togetherwithstrong,uniquebrandslike OTTO,bonprix, Rolf Benz andAvènewedevelopnewbrandstrategies,customer-centriccampaignsand digitalproducts.Wefindnewwaystocombinecreation,dataandmedia. Flexible working hoursand 100% overtime compensation Work where it works for you. At home or in the office, or any mix you like Working for strong brands and clients we believe in 30 days' vacation per year Urban Sports Club Company Benefits Nice people in welcoming teams What you can expect Performance marketing Plan, launch, andoptimize6-figurepaidcampaignsacrossMeta, Google, TikTok, and Pinterest; own end-to-endsetup,pacing, and iterativeoptimization. Consultandeducateclientsthroughtheirperformancejourney:aligngoals,right-sizeexpectations, andcreatepragmaticroadmapsandcampaignplans. BuildchannelmixesandmediaplanstiedtoclearKPIs;runstructuredA/Btests(audience,creative,placements) andfeedlearningsbacktostrategyandcreativeteams. Managebudgetsandvendor/partnerrelationshipstosupportintegratedprograms. Own social/contentanalyticsfor(mostly)organiccontent(e.g., Instagram, TikTok, YouTube, LinkedIn) andownedweb:defineKPIframeworks,contenttaxonomies, andbenchmarksthattietobusinessoutcomes. Buildandmaintainautomated, reliabledashboards(LookerStudio/Data Studio; GA4; Sheets/Excel; Power BI/Tableau a plus)withweekly/monthly/quarterlycadencesandcrispexecutivereadouts. Establishandenforcedatahygiene: UTMstandards,taggingconventions,pixel/GTM QA, andprivacy-awaremeasurementpractices. Translatecomplexdataintoclearnarratives andnextstepsfornon-technicalstakeholders; turninsightsintocontent/creativebriefsandtestplans. Run andevaluateexperimentsbeyondpaid(formatmix,hooks/thumbnails,postingcadence,timing,creatorvs.brandposts);documentlearningsandrollouts. Createreportingtemplates/playbooks, track SLAs, andcontinuouslyimprovehowwecollect,visualize, andcommunicateperformance. Multidisciplinary & other (≈10%) Co-shapecreativecontentstrategywithstrategy/creativeteams;developinsights-drivenbriefsandeditorialguidancefororganicsocial. Contributetoadjacentlifecyclework(email/CRM)whenneededandhelpconnectinsightsacrossthefunnel. PartnerwithUX/design ondata-informedwireframes/flows;instrumentmeasurementandrecommendimprovementstoreducefriction. What we'd love to see 6–8yearsin digitalmarketingwithhands‑onpaidmediaexperienceandstrong social/contentanalyticschops(agencybackgrounda plus). Fluencyin adplatforms(Meta/Google/TikTok/Pinterest), GA4, and Google Tag Manager;you’recomfortableauditingpixels/conversions. Strongdashboardingskills(LookerStudiorequired; Power BI/Tableau a plus) andadvancedExcel/Sheets;basicSQLorPythonforanalysisisa nice-to-have. ProvenexperiencebuildingKPIframeworks,contenttagging/taxonomies, and UTMgovernance;youcareaboutdataqualityandconsistency. Abilitytoeducateandinfluenceless-matureclients:clearstorytelling,workshopfacilitation, andtheconfidencetosetrealisticplansand push backgracefully. Cross-disciplinarycollaborationwithstrategy,creative, and design;youcanturninsightsintobriefsandexperimentsthatteamsactuallyuse. FamiliaritywithUX/CROpracticesandlanding-pagediagnostics;bonuspointsforOOH/DOOHplanningand simple offline-to-onlinemeasurement. Curiousand experiment-minded;youdesigntests,measureincrementalitywherefeasible, andsunsetweakideasquickly. Awarenessofplatformandprivacychanges(e.g., iOS/ATT,cookiedeprecation, GDPR) andtheirmeasurementimplications. Fluencyin German and English. We care about your personality and professional skills. We don't care about your gender, age, nationality or appearance and are open to working with everyone. Please note: This is a job ad by WongDoody GmbH based in Germany. Through our website or other sources, you may find job ads published by one of our WongDoody sister companies around the globe with whom we act jointly under the band “WongDoody”. For each job offer, only the entity is responsible, which has published the ad. Contact persons, required information and applicable terms may differ. You can inform yourself how WongDoody GmbH is processing your personal data provided in the application process here. If you have any questions about the application process, feel free to contact our People & Culture Team directly under Vivien.jost@odt.net. #J-18808-Ljbffr