Ecolab
A Global Leader in Hygiene and Infection Prevention Solutions
Ecolab
is not just a workplace; it's a community where you can thrive professionally and personally. Officially recognized as a Great Place to Work, we are a company where every individual's contribution is valued and where we all play a crucial role in impacting what matters. Our daily mission is to ensure that our customers across more than 170 countries can maintain clean, safe, and sustainable environments, optimize water and energy use, and improve operational efficiencies.
*At
Ecolab,
we are committed to fostering an inclusive culture that celebrates diversity and encourages professional growth. As a leader in our field, we are dedicated to innovation and excellence. Our teams are structured for growth, equipped with the skills to deliver exceptional results, and provide an unrivaled experience for our customers. Join us in our journey to make the world cleaner, safer, and healthier. Be part of a team that is passionate about creating a significant impact on public health and the environment. At Ecolab, your work is not just a job; it's a commitment to a higher purpose.*
We are seeking a
Senior
Marketing Manager (f/m/d) for our Institutional Division
. This role is tailored for a visionary manager eager to shape the marketing strategies for a diverse clientele, including
full-service restaurants, catering businesses, the lodging industry, long-term care homes, multi-service providers, and marine businesses**
. In this position, you will own the marketing activities for Germany and lead a dedicated team to drive marketing activities across the Central & CEE region, ensuring alignment with business priorities and empowering local market execution.
Join us in driving excellence and innovation within these key segments as we continue to elevate our customer experience.
Role Expectations
As the
Senior Marketing Manager
for the Institutional Division, responsible for leading the region Central CEE and acting as the business partner for market Germany, you will demonstrate:
* Market Strategy Expertise & Growth: Develop and execute marketing strategies tailored to the Central & CEE market, ensuring they align with European strategies and local priorities. This includes developing the marketing plan of the perimeter consistently with strategies and priorities – by Segment. Support and improve topline growth plans and support to set & achieve strategic goals related to agreed metrics.
* Marketing Executional Excellence & Communication Focus: Drive marketing communication efforts to enhance brand perception and customer engagement. Ensure the execution of marketing activities is of the highest quality. Own the creation and execution of a comprehensive marketing and communication plan that resonates with the Central & CEE market, while aligning the local Sales organization on the country marketing plan execution.
* Innovation and Project Oversight: Oversee the launch and implementation of innovations, ensuring alignment with the company's strategic goals. Work as a team with Category & Segment and TechServ & Training to execute innovation launches and achieve country targets on innovation sales.
* Sustainability Ambassador: Serve as an ambassador in sustainability, integrating sustainable practices into marketing strategies and communications, and promoting Ecolab's commitment to environmental stewardship.
* Customer Engagement: Build and maintain strong customer and sales relationships, capturing relevant insights to inform marketing strategies and initiatives. Support Sales and the local leadership in new business development initiatives.
* Ownership and Accountability: Become a Strategic Partner to the Divisional Manager – demonstrating accountability and reliability in the pursuit of our goals.
Your Profile
We are looking for a candidate with:
* Bachelor's degree and more than eight years of professional experience or master's degree with seven to eight years of experience.
* Strong expertise in developing marketing strategies and communication plans, with a focus on sustainability. Experience with digital marketing, including social media and content marketing of benefit
* Expertise in marketing for numerous products, categories or programs that are complex in scope and size, Expertise in leading a team and in driving the overall strategy, Expertise to quickly gain a comprehensive understanding of the market - both the competition and customers - and translate that knowledge into actionable strategies
* High competence in project management, with the ability to oversee multiple initiatives
* Excellent interpersonal skills, assertive communication, and the ability to influence and drive the organization.
* Effective time management skills and the ability to multitask.
* A well-structured and organized approach to work.
* German and English languages are required; further languages are beneficial.
Join us at
Ecolab
, where your work will have a meaningful impact on public health and the environment, and where you'll be part of a global team that's making the world cleaner, safer, and healthier.
Our Commitment to a Culture of Inclusion & Belonging
Ecolab is committed to fair and equal treatment of associates and applicants and furthering the principles of Equal Opportunity to Employment. We will recruit, hire, promote, transfer and provide opportunities for advancement based on individual qualifications and job performance in all matters affecting employment, compensation, benefits, working conditions, and opportunities for advancement. Ecolab will not discriminate against any associate or applicant for employment because of race, religion, color, creed, national origin,citizenship status, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, or disability.