Join us to make education accessible for all! Strengthen our Marketing Team in full-time (40 hrs./ week) as Customer Experience Manager (m/f/d) within Germany remotely or at one of our office locations. This role focuses on enhancing and personalizing the digital customer journey through data-driven strategies and cross-functional collaboration. Your tasks Develop and implement a scalable digital customer experience strategy aligned with our marketing goals Analyze customer data to uncover insights and optimize touchpoints across the digital journey Collaborate with cross-functional teams to ensure a seamless and consistent customer experience Identify and execute personalization opportunities using cutting-edge tools and technologies Monitor key performance indicators to continuously improve digital engagement and conversion rates Your Profile Degree in marketing, communication, computer science, or a related field; strong analytical skills with proficiency in data tools Proven experience managing digital channels and leading cross-departmental initiatives to enhance customer experience Expertise in UX design, content strategy, and marketing automation Excellent interpersonal skills; able to communicate complex ideas with clarity and impact Passion for leveraging technology to create innovative, user-centric experiences What We Offer Be you at IU: We support and empower you to achieve your personal and professional goals. After all, your happiness significantly contributes to a positive and productive environment Work wherever you want: Our digital DNA makes remote work the standard. Whether from home or up to six months a year from abroad - you decide where you are most productive and flexible in terms of time: It's your job; We trust you and give you the greatest possible freedom to organize yourself Take your knowledge to a new level: Where else, if not with us? Enjoy free access to all our e-learning platforms. In addition, we will finance you a complete technology course of your choice Make your journey sustainable: Whether it's a DeutschlandTicket subsidized down to less than 9 euros or a Jobrad (bike leasing) offer, enjoy the freedom of mobility for both work and personal activities, while also making an eco-friendly choice 33 days to rest: Taking breaks is important! In addition to 30 flexible vacation days per year, we also give you an extra day off on your birthday, as well as days off on Christmas Eve and New Year's Eve Who are we? IU International University of Applied Science (IU) is Germany's largest university of applied science – and we are not just an excellent choice for studying, but also an outstanding Great Place to Work®! As an Edutech company, we rely on state-of-the-art technology and data-driven approaches. That's why AI-driven voice assistants and generative AI systems have long become part of our daily work routine, helping us to focus on exciting projects. Here at IU over 4,000 employees are dedicated to making a difference. Become part of our online > performance marketing team at Germany's largest university! Advertising and brand marketing are important investments for IU - they need to pay off. We are the team that delivers the best ROI. Sounds like the perfect job for you? Then apply now! Simple, fast and even without a cover letter. If you have any further questions, please feel free to contact kata.jarosz@iu.org. Please note that all applications must be submitted through our online form; applications via email cannot be considered. Words are followed by actions: We take our “Culture Of Everyone” very seriously and would like to take this opportunity to expressly point out that you are welcome to join us, regardless of your origin, religion, gender, age or sexual orientation. Even if you have a disability, our doors are wide open to you. We look forward to a diverse community here at IU!