Your job
* Responsibility for online marketing presence
* Creating targeted posts for our social media channels with the goal of lead generation
* Analysis and optimization of social media performance
* Market, competitor and target group analyses
* Responsibility for craftguide's online marketing presence Designing new strategies for social media
* Contributing to the design of our marketing and branding strategy
* Interdisciplinary collaboration with our product management and software development teams
What you've got
* Successfully completed studies in the areas of marketing, eCommerce, communications or comparable training
* At least three years of experience in social media, content marketing or community management
* Excellent German and English language skills
* Experience in content generation
* Creative copywriting skills and engaging writing style
* A structured and independent way of working
* Usage of web analysis tools
* Distinct conceptual and analytical thinking skills as well as a market and target group oriented approach
* Open-mindedness, curiosity, creativity
This would be a nice extra
* Experience with eCommerce
* Experience with CRM