The Fashion team manages businesses within the Fashion category. The team is responsible for identifying, acquiring and growing emerging merchants as well as creating long-term strategies to develop existing businesses on TikTok Shop.
Map the Fashion category and subcategories landscape, and define priority on which segment to be developed in collaboration with partners
* Build the Fashion category and a clear roadmap to manage long-tail partners
* Partners acquisition and onboarding: identify potential partners, build onboarding solutions (including business model suggestions, creator affiliation, partners education) and set up their mid and long term account plan and help them grow their business sustainably on the platform
* Work cross functionally with internal teams and external service vendors to help partners with content on platform
* Own internal projects to contribute to the Fashion ecosystem as a whole (including campaigns, product launches, B2B marketing)
* 1+ years of relevant work experience of strong network of Germany Fashion partners and strong knowledge of the Germany Fashion industry landscape, consumer demands, digital evolution and mobile transformation.
- Strong sense of social content (livestream and short-video is a preference) - Fluent in English and German to ease communication with German stakeholders Preferred qualifications:
- TikTok, Düsseldorf