YOU & AHEAD Are you excited about crafting unforgettable brand experiences and fostering deep emotional connections with consumers? As our Brand Activation Lead, you'll take the lead in designing and executing impactful strategies through live events, strategic partnerships, and innovative activations that bring our brand to life. Working closely with cross-functional teams, you’ll ensure that our brand resonates powerfully with our audience, driving engagement and making a mark in a competitive landscape. Join teamahead and help shape the future of our brand with lasting impact! YOUR TASKS Brand Activation Strategy : You will lead the creation and execution of unique offline activation strategies, focusing on events, partnerships, and samplings to build emotional connections with consumers and amplify brand awareness across markets. Event & Live Marketing Execution : Spearhead memorable and engaging live activations, ensuring all experiences resonate deeply with consumers and set the brand apart from competitors. Collaborate with internal teams to integrate activations into broader campaigns for maximum impact. Strategic Partnerships : You will establish and manage partnerships with top-tier influencers, media, and organizations to enhance brand visibility and create authentic collaborations that drive consumer loyalty and trust. Performance Analysis & Optimization : Continuously analyze the impact of brand activations and events, using data to refine strategies, maximize engagement, and drive results. You will ensure each activation contributes to long-term brand growth and differentiation. Cross-Functional Leadership : Coordinate closely with marketing, product, and sales teams to ensure consistency and alignment between offline activations and the overall brand strategy. Ensure that activations are smoothly executed across all markets. Market Research & Trend Adaptation : Stay ahead of cultural and industry trends, continuously adjusting activation strategies to stay relevant. Conduct research on local markets and consumer behavior to tailor events and partnerships for maximum resonance. Global Brand Expansion : As the Brand Activation Lead, you will play a key role in expanding the brand’s presence internationally, ensuring that activations are culturally relevant and impactful for both current and future customers. Creative Innovation : Continuously explore and develop new offline touchpoints to engage consumers in innovative ways, keeping the brand at the forefront of experiential marketing trends. YOUR SKILLS Proven Brand Activation Expertise : 5 years of experience in brand activation or live marketing within fast-paced environments, preferably in sectors like FMCG, food & beverage, or consumer goods. Creative & Strategic Thinker : Expertise in developing emotionally engaging brand activations that resonate with consumers and drive both awareness and growth. Offline Marketing Success : A strong track record of delivering impactful offline marketing campaigns, including events, trade shows, and experiential activations. Leadership & Team Collaboration : Experience leading teams and working cross-functionally with marketing, product, sales, and external partners to execute seamless activations. Passion for Brand Building : A deep understanding of brand development with a focus on live experiences and creating differentiated, memorable moments. Cultural & Trend Awareness : Ability to identify and leverage cultural moments and market trends to ensure activations remain fresh, relevant, and engaging. Results-Driven Approach : A strong focus on ROI and performance, ensuring that all activations are data-driven and contribute to long-term brand success. AND WHY AHEAD? Working at ahead is more than just a job - it’s your opportunity to develop as a professional and as a person, while shaping the future of snacking. Our mission is to make low sugar the new standard, and we pour that ambition into every product we create. You’ll become part of a team where international talent, startup drive, real impact, and true ownership come together. Hypergrowth Environment: If you're looking for greenfield, creative freedom, and real impact, you're in the right place. We're a team that is scaling fast - with purpose Great Workspace: A central office in the heart of Hamburg near the Alster, top equipment (MacBook), snacks, drinks, plenty of ahead products - and yes, a ping-pong table. We’re also pet-friendly, so you can always bring your furry friend along Amazing Team: Young, international, ambitious - inspiring colleagues who collaborate, support each other, and genuinely enjoy working together Career Growth: Develop through cross-functional projects, structured feedback cycles, and a steep learning curve in a dynamic, high growth environment. We offer a fair, attractive salary with role-dependent bonus opportunities Great Benefits: Fuel yourself with ahead snacks, drinks, and merch - we’ve got you covered. On top: a €50 monthly allowance to spend as you like - Urban Sports Club, mobility options, or vouchers from your favorite brands (IKEA, MediaMarkt, Lego and more) Vacation Days: Enjoy 28 vacation days plus two extra days off on December 24 (Christmas Eve) and December 31 (New Year’s Eve) Events & Offsites: Regular after-work hangouts and legendary annual team offsites you won’t forget This role is based in Hamburg, with the flexibility of up to 2 home office days per week and the option to work from abroad for agreed upon periods. If this resonates with you, you can dive into the next steps as outlined below! YOUR NEXT STEPS WITH US Let’s get started! Here’s what the application process looks like: Send us your resume and a few reasons why you want to be a part of ahead. We will get back to you as soon as possible to schedule an interview. After our initial meeting, you’ll work on a small case study to give you a sense of the tasks you’ll be handling. During the case presentation, you’ll have the chance to meet our team and the founders, Johannes and Philip. If both sides are happy, you can start as soon as possible! Just reach out to us for a chat! CONTACT US! Do you have any questions? Contact us here: karriere@ahead-nutrition.com Disclaimer ahead GmbH is an equal opportunity workplace and is devoted to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity. About us At ahead, we’re building the snack brand for a new generation – one that loves chocolate, cookies & gummies, but doesn’t love what sugar does to their bodies. We use cutting-edge food tech to reinvent childhood favorites: no added sugar, no empty carbs – just full taste, better ingredients, and zero compromise. The result? Everyday indulgence that actually fits your lifestyle. Let’s make low-sugar the new normal. And fun again. We’re growing fast, expanding across Europe, and looking for smart, driven, curious minds to join us. If you’re ready to change how millions of people snack – for good – we’d love to meet you.