Job Details
What you will do:
We are looking for a CRM Manager to develop and execute Aeyde’s CRM and E-Mail strategy, with the goal of fostering customer loyalty, increasing customer lifetime value, and driving retention across all direct-to-consumer touchpoints. In this role, you will own our email marketing channel, establish new messaging channels, and implement personalized, data-driven initiatives that enhance the customer experience and strengthen long-term relationships.
* Develop and implement a comprehensive CRM strategy to increase customer loyalty, retention, and lifetime value.
* Own and grow the Email Marketing channel, setting clear objectives and evolving platform requirements.
* Manage end-to-end newsletter operations in Klaviyo, including creation, testing, scheduling, and performance tracking.
* Collaborate with the Creative team to brief content needs and ensure email campaigns align with brand and platform best practices.
* Drive growth initiatives, such as automated flows, personalization, dynamic content, and targeted campaigns.
* Build and optimize customer segmentation strategies to deliver tailored experiences for different audiences.
* Conceptualize and launch messenger marketing channels (e.g., SMS, WhatsApp) to expand customer engagement touchpoints.
* Design and execute referral and word-of-mouth marketing programs to drive organic growth.
* Partner with the Customer Service team to streamline one-to-one communications and create VIP treatment programs for top-tier customers.
* Evaluate and implement incentive strategies for customer acquisition and retention while protecting brand positioning.
* Monitor, analyze, and report on CRM and email performance, identifying actionable insights and improvement opportunities.
* Stay ahead of industry trends, platform updates, and new technologies to continually evolve Aeyde’s CRM strategy.
What you will bring:
* 4+ years of experience in Email Marketing and CRM.
* Strong expertise in B2C ecommerce, ideally in fashion or luxury sectors.
* Hands-on experience with messenger marketing (SMS, WhatsApp, or similar).
* Deep knowledge of email marketing platforms, ideally Klaviyo.
* Proven track record of driving retention and CLV growth through CRM and email initiatives.
* Strong customer-centric mindset with a passion for delivering personalized, high-quality experiences.
* Understanding of RFM or similar segmentation frameworks.
* Excellent communication and stakeholder management skills to collaborate cross-functionally.
* Analytical mindset with proficiency in Excel/Google Sheets, GA4, Looker, or similar tools.
* Excellent written and spoken English communication skills.
* Bonus: Experience developing and managing VIP or loyalty programs
* Bonus: Experience leveraging AI-driven personalization for CRM and email campaigns
What we offer:
* A bright and spacious design office in the heart of Berlin embodying our brand values and focusing on employee well-being.
* A unique chance to shape our company’s future and build a global brand, all within a motivating, international work environment with employees of 14+ nationalities.
* A high level of responsibility, creative freedom, and the opportunity to bring your originality, ideas, and independence to life.
* Once-per-season gift voucher, to be used on Aeyde footwear and accessories.
* Subsidized Urban Sports Club membership, Berlin Public Transport pass or German lessons for international employees.
* 30 days of holidays.
* Flexible hybrid working model subject to team specifications.
* Regular team events include our Christmas and Summer Party as well as extraordinary monthly team lunches.
* Relocation assistance available including visa support.