Digital Marketing Lead DACH (F/M/D) At Bavarian Nordic, we aspire to save and improve lives by developing innovative vaccines designed to unlock the immune system's power. We are a global leader in small-/mpox vaccines, and our commercial product portfolio contains market-leading vaccines against Chikungunya, tick-borne encephalitis, rabies, cholera, and typhoid fever. We are expanding our portfolio and have embarked upon a transformative journey toward becoming one of the largest pure-play vaccine companies by excelling in R&D innovation, manufacturing, and commercialization. We are seeking digital marketing talent to help drive our growth and digital transformation and shape our digital future. The role As the Digital Marketing Lead, you will drive, execute, and measure targeted digital activities and campaigns for the full vaccine portfolio. Reporting to the Marketing Director for the DACH region, you will be based in Munich, Germany (you must be eligible to work in Germany), working in a hybrid setting. You will be an integral part of the Marketing Team DACH, leading and driving the digital agenda from strategy to execution. To support our fast-paced growth, this is your chance to truly shape and elevate our digital ecosystem and campaigns. Some travel will be required to attend relevant internal and external events. Your main mission is to orchestrate and develop digital content in line with local product strategy and activities; while making sure the voice of the German-speaking markets is heard loud and clear in global digital meetings. You will team up with product managers and sales to develop the best strategic approach for the respective digital challenges, both for HCPs and for consumers. You will also craft opt-in campaigns and customer journeys, keep a sharp eye on digital trends and customer needs, and turn insights into smart omnichannel plans, measuring their outcome to continuously improve performance. You’ll work hand-in-hand with our Global Head of Digital & Media and trusted agencies to build the future BN digital ecosystem. About you To be successful in this role, you will need to be collaborative, a strong communicator, and comfortable working with cross-functional teams. You will work independently, self-organized, and you are comfortable taking the lead on digital topics. You combine creative thinking with sharp analytical skills, and you act pragmatically to deliver results. We’re looking for a ten-armed “Jungler” who develops efficient digital strategies for various target groups and who can expertly execute them with Veeva CRM, Salesforce Marketing Cloud, HTML/CSS, Drupal, WordPress, SEO, paid search campaigns, Google Analytics, GTM, and more. If you can confidently juggle performance marketing, conversion, online customer acquisition, and the full suite of CRM and SEO tools — we’d love to see you in action! You also have a bachelor’s degree in marketing, Digital Marketing, Communications, Business, or related field, 5 years in digital marketing, ideally in the pharmaceutical industry, including experience working in a global matrix organization. You come with solid experience in digital marketing with a proven track record in implementing and analyzing digital and omnichannel campaigns, and of course, you are a GDPR wizard for the DACH region. To navigate in our fantastic organization, full proficiency in English and German is required. Why this role? Bavarian Nordic is paving the way for a new era of growth and digital excellence. We are seeking exceptional digital marketing talent to join us on this exciting digital transformation. By joining our digital team, you will become part of and play a direct key role in shaping Bavarian Nordic’s digital future. At Bavarian Nordic, we empower our employees and foster a supportive, inclusive culture. Here is what you can expect: Opportunities for growth through learning and development A supportive, inclusive culture where your contributions are valued A fast-growing, agile international company with a unique vaccine portfolio Our agile and collaborative culture allows for quick decision-making and execution, giving you the freedom and space to grow. With a unique portfolio of innovative vaccines, you will be part of a team that makes a significant impact on global health. Ready to make a difference? If you’re a skilled and dynamic individual looking to drive digital growth & innovation, and this sounds like the next step in your career, we would love to hear from you. Apply now and be part of the Bavarian Nordic digital transformation and protect more lives together. Applications sent by email will not be considered. Please apply through the link provided. We kindly request that headhunters or recruitment agencies refrain from contacting us regarding this position. Founded in 1994, we have 30 years of experience developing life-saving vaccines. We are a global leader in smallpox and mpox vaccines. Our commercial product portfolio contains market-leading vaccines against chikungunya, rabies, tick-borne encephalitis, cholera, typhoid, and Ebola. We are headquartered in Denmark and have manufacturing, research, and sales offices across Europe and North America. Our values – our Bavarian Nordic DNA, as we like to call it – are what guide our actions every day. We act as persistent pioneers, embrace change, value being boosted by the team, and believe in protecting lives every day. If that is also a part of your DNA, we invite you to join us at Bavarian Nordic! Bavarian Nordic is an Equal Opportunity Employer. All qualified applications will receive consideration for employment and will not be discriminated against based on race, color, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. www.bavarian-nordic.com LI-CK1