About the Role
Email Channel Advisor
1. Supports end-to-end planning in partnership with cross-functional marketing teams, guiding teams through email frameworks and related work streams
2. Oversees email campaign launches and major initiatives, connecting teams to the plan while ensuring executive visibility and cross-functional coordination.
3. Represents the respective regional frameworks and execution plans, providing strategic oversight and visibility.
4. Defines campaign-level goals, objectives, and audience priorities.
5. Intakes annual campaign themes, messaging hierarchies, and regional business priorities in collaboration with relevant marketing teams
Cross-Functional Coordination & Execution
6. Aligns all marketing functions to drive a unified GTM plan and coordinated execution.
7. Leads internal campaign enablement, ensuring marketing and field teams understand key messaging, components, and critical campaign moments.
8. Serves as the regional central point of contact for campaign priorities, resources, and executional alignment.
Content & Messaging Alignment
9. Ensures creative consistency and governance across programs and tactics led by regional functional partners.
10. Defines how the campaign should be represented across key program families—reputation, demand, engagement, and enablement—ensuring executional teams can bring it to life effectively.
11. Advises content teams on messaging needs and content gaps.
12. Ensures visibility into live, in-market campaign materials.
About You
Basic Qualifications
13. 4+ years of email-channel experience
14. Knowledge of Workday business priorities, target audiences, and go-to-market strategy
15. Ability to communicate effectively and coordinate across stakeholders
16. Ability to establish prioritization frameworks to drive appropriate decision-making
17. Strong cross-functional collaboration skills across teams, job levels, and external agencies
18. Leads with decisions backed by data, or informed judgment in the absence of data
Other Qualifications
19. Ability to work across the business to meet team goals and drive alignment
20. Strong stakeholder management skills with the ability to influence and drive effective change
21. Proficiency in email best practices, with accountability for email channel performance and full lifecycle email management
22. Understanding of how the email channel works in partnership with broader marketing channels to drive holistic business impact rather than operating in silos